Director Sales & Marketing

Aimbridge Hospitality - Southlake, TX

Full-time - Director

Southlake, TX

1,001-5,000 employees

Accommodation

About the position

The Director of Sales & Marketing for Delta Hotels Southlake is responsible for the comprehensive planning and management of sales and marketing strategies for a full-service hotel. This role is pivotal in achieving optimal occupancy growth by nurturing existing accounts and generating new business opportunities, all aimed at maximizing total revenue and meeting or exceeding the hotel's profit objectives. The Director will oversee the daily operations of the hotel sales division, which includes direct sales efforts, follow-up, and proper sales administration and training. This position requires the Director to recommend the sales forecast, marketing strategies, advertising plans, and annual budget for the hotel, ensuring alignment with approved plans and budgets. As an exempt associate, the Director is expected to work as much of each workday as necessary to fulfill job responsibilities, with a focus on administrative, executive, or professional tasks that require discretion and independent judgment for more than 50% of the time. The role demands a proactive approach to sales, including conducting outside sales calls, sales tours, and client entertainment to maximize revenue. The Director will also develop and implement the division's annual budget and marketing plans, ensuring that the hotel meets or exceeds management and owner revenue and profit goals. A strong understanding of market trends and the ability to predict revenue opportunities is essential, as is the capacity to train hotel staff on recognizing and capitalizing on sales opportunities. The Director will also manage human resources within the division, focusing on attracting, retaining, and motivating employees, and will supervise the Catering & Event Management Team to ensure budgetary goals are met. This position requires strong visibility in the local community and industry organizations, as well as the ability to maintain professional relationships with marketing partners and internal departments.

Responsibilities

• Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
• Develop, recommend, implement, and manage the division's annual budget and marketing plans to maximize rate, occupancy, and food & beverage opportunities.
• Proactively conduct outside sales calls, sales tours, and entertain clients.
• Understand contract content and negotiate terms effectively.
• Develop and maintain market awareness to predict revenue opportunities and set proactive strategies.
• Monitor production of all top accounts and evaluate market trends.
• Comply with individual and team goals and budgeted metrics.
• Train hotel staff on recognizing and capitalizing on sales opportunities to increase occupancy and revenue.
• Manage human resources in the division to attract, retain, and motivate employees; conduct performance reviews and resolve issues.
• Supervise the Catering & Event Management Team to ensure budget goals are met.
• Maintain strong visibility in the local community and industry organizations.
• Attend and conduct meetings and training sessions as required by management.
• Maintain professional relationships with marketing partners and internal departments.
• Travel on a weekly basis as required.
• Act on behalf of the General Manager in their absence and perform other duties as requested.

Requirements

• At least 6 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience.
• Must have a valid driver's license in the applicable state.
• Highly developed verbal and written communication skills to negotiate, convince, sell, and influence others.
• Thorough experience with professional selling skills: opening, probing, supporting, closing.
• Strong analytical skills and strategic vision in establishing appropriate sales deployment.
• Proficient in general computer knowledge, especially Microsoft Office products.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong organization and presentation skills.
• Demonstrated ability to effectively interact with diverse individuals and solve complex problems.
• Advanced knowledge of sales/marketing/hospitality principles and practices.
• Ability to work well in stressful, high-pressure situations and maintain composure under pressure.
• Understanding of financial information and basic arithmetic functions.

Benefits

• Daily Pay
• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Insurance
• Term Life and AD&D Insurance
• Paid Time Off
• Employee Assistance Program
• 401k Retirement Plan