Director Sales & Marketing

$130,000 - $150,000/Yr

Highgate Hotels - New York, NY

Full-time - Mid Level

New York, NY

Administrative and Support Services

About the position

The Director of Sales & Marketing at Highgate Hotels is responsible for leading and driving the top-line revenue strategy for various sales segments, including group, volume transient, and catering. This role involves analyzing market trends, managing the sales and marketing budget, and implementing a marketing communications plan to enhance the hotel's positioning. The Director will also oversee the property sales teams to ensure revenue targets are met or exceeded.

Responsibilities

• Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient & catering.
• Assesses & reacts to market trends, market share & the competitive hotel environment.
• Develops and implements a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales & marketing budget that supports all initiatives.
• Act as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
• Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
• Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
• Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
• Understand GEO source & ability to develop a plan to penetrate the primary markets.
• Develop/implement key segment strategy & managing key accounts (both existing & target).
• Design effective sales deployment schemes & market assignments.
• Develop sales goals designed to achieve budget & market share targets.
• Manage group pace measurement and set sales production goals.
• Manage sales activity & travel schedule.

Requirements

• Bachelor's degree preferred in Marketing
• At least 3 years' experience as a sales leader, with prior hotel sales experience.
• Experience dealing with/communicating with ownership groups and asset management.
• Proficient in managing/using sales automation (DELPHI) & PMS systems.
• Experience working collaboratively with revenue management.
• Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
• Excellent communication and presentation skills.
• Strong interpersonal skills and ability to work in a team environment.
• Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
• Must be proficient in MS Office including Word, Excel, and Power Point.
• Must be able to multitask and prioritize departmental functions to meet deadlines.

Benefits

• Salary Range - $130,000 - $150,000