Director, Segment Marketing & Regional Campaigns

Mobilityworks - Richfield, OH

Full-time - Director

Richfield, OH

Repair and Maintenance

About the position

The Director of Segment Marketing & Regional Campaign Strategies is responsible for crafting and implementing comprehensive marketing strategies that enhance brand visibility and drive retail demand. This role involves close collaboration with Regional VPs and store teams to align on objectives, spearheading bespoke marketing programs, and formulating go-to-market strategies for high-potential segments. The position focuses on integrated marketing campaigns, data optimization, and cross-functional collaboration to ensure a cohesive customer journey and maximize ROI.

Responsibilities

• Develop and oversee comprehensive integrated marketing strategies and content development.
• Spearhead initiatives that boost brand visibility and enhance client loyalty across diverse markets.
• Lead the strategy of integrated marketing campaigns with a focus on regionalization and strategic alignment.
• Drive cross-channel strategies for cohesive content delivery, adapting to market trends and consumer feedback.
• Manage content creation process and own the messaging for functional business and product offerings.
• Focus on go-to-market strategies for high-potential segments and tailor marketing efforts for impact.
• Collaborate with Regional VPs and Store GMs to develop tailored field marketing initiatives.
• Innovate the client's in-store experience through digital integration for a cohesive customer journey.
• Implement regional demand generation strategies to drive pipeline and revenue targets.
• Analyze KPIs to refine marketing initiatives and maximize ROI.
• Responsible for planning and marketing attendance at events to boost brand visibility.
• Align strategies with broader business objectives through collaboration with departments like Digital Marketing, PR, and Sales.
• Oversee marketing budget and manage agency relationships for optimal results.
• Ensure marketing efforts meet regulatory standards and communicate terms transparently.
• Foster a culture of accountability and prioritize business requests effectively.
• Inspire and lead teams to achieve strategic marketing objectives and cultivate a culture of integrity and accountability.

Requirements

• Expertise in developing cohesive marketing strategies that align with organizational goals.
• Demonstrated ability to lead cross-functional teams and achieve high-performance results.
• Skilled in managing multiple projects simultaneously and ensuring optimal budget utilization.
• Adept at leveraging data insights to drive decision-making and enhance customer engagement.
• Strong ability to develop creative concepts and communicate effectively with diverse stakeholders.
• Competent in adjusting marketing strategies in response to emerging digital trends.