Director Shopper Marketing

$175,000 - $200,000/Yr

Nestlé - Hoboken, NJ

Full-time - Director

Hoboken, NJ

Food Manufacturing

About the position

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases. The Director of Shopper Marketing performs a valuable role in developing and implementing shopper insight led omni strategy, solutions, and programs for key retailers that will help deliver against NHSc Brand and Customer strategies and goals. This position will contribute to NHSc success by being accountable for driving sales, share and profit goals through the development and execution of omni-channel shopper solutions across the Nestle Health Science portfolio. This position is a fast-paced, customer and brand focused role that translates consumer/shopper insights, brand strategies, customer strategies into actionable solutions to drive sales. This role will report directly to the VP of Shopper, Category and Visual Merchandising. In this role, you will lead the strategy, planning, development, coordination and execution of strategic, omni-channel retailer shopper marketing campaigns in partnership with Sales, Marketing and Marketing Excellence team and external vendors to meet defined goals and key performance indicators (KPIs). You will also analyze, track KPI and measure the effectiveness of retailer marketing campaigns, utilizing data-driven insights to make informed decisions. Additionally, you will drive performance improvements and process efficiencies, including the creation and management of results and budget trackers and ROI analyzes. Effectively managing the planning and allocation of retailer shopper marketing budget and resources across available team, vendors, and internal/external teams to optimize return on investment (ROI) and ability to scale is also a key responsibility.

Responsibilities

• Lead the strategy, planning, development, coordination and execution of strategic, omni-channel retailer shopper marketing campaigns in partnership with Sales, Marketing and Marketing Excellence team and external vendors to meet defined goals and key performance indicators (KPIs)
• Lead the development of omni retailer shopper marketing plans tailored to each channel/customer, ensuring alignment with overall business objectives and customer strategies
• Analyze, track KPI and measure the effectiveness of retailer marketing campaigns, utilizing data-driven insights to make informed decisions
• Drive performance improvements and process efficiencies, including the creation and management of results and budget trackers and ROI analyzes
• Effectively manage the planning and allocation of retailer shopper marketing budget and resources across available team, vendors, and internal/external teams to optimize return on investment (ROI) and ability to scale
• Partner and collaborate with cross functional teams to drive impactful, efficient and strategic customer plans including members of Marketing Excellence (Content Strategists, Creative, Retail Media, PR/Influencer), Marketing and Sales/Ecommerce on annual go-to-market plans
• Lead with Marketing and Marketing Excellence Teams for new item launches, special initiatives and voice of the 'customer' for developing retailer shopper programs tied to these initiatives
• Lead a team of Omni Retailer Shopper Marketing Managers and Associate Managers, segmented by channel/customer, to drive omni-shopper insight led marketing solutions while working closely with Sales and Marketing to achieve company goals
• Recruit, hire, develop, train team with diverse skillsets needed to achieve a high performing Omni Retailer Shopper Marketing Team
• Other assigned responsibilities by VP Shopper, Category and Visual Merchandising.

Requirements

• Minimum of 10 years' experience of CPG brand/marketing/sales and/or shopper marketing experience
• 7+ years of traditional CPG Shopper Marketing or Marketing role preferred
• People Leadership with proven leadership skills leading direct reports
• Proven success at business building (strategy development, solutions leadership, thought leadership)
• Proven ability to influence cross-functionally, working with leaders on strategic direction and team members on tactical details
• Experience managing complicated business portfolio & having exhibited strategic decision making
• Financial acumen related to managing a budget, ROI analysis and budget optimization
• Strong analytical, critical thinking, and strategic problem-solving skills that cut through complexity and turn high-level requirements into specific projects
• Entrepreneurial spirit with an ability to thrive in change as both a high-level strategic thinker and hands-on operator who delivers results
• Microsoft Office (very strong Excel/PowerPoint)

Nice-to-haves

• Ability to build relationships and senior level engagement with internal cross functional partners
• Understand the value of listening to internal customers, gaining insights and moving objectives forward
• Strong collaborative nature: ability to work in a cross-functional team environment
• Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills
• Influential and effective communicator proficient in storytelling, influencing and negotiating
• Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
• Understanding of the omni-channel environment with proficiency in both in-store, digital and out of home tactics
• Understanding of US retailers and their go-to-market strategies

Benefits

• 401k with company match
• Healthcare coverage
• Performance-based incentives
• Broad range of other benefits