Chan Zuckerberg Initiative - Redwood City, CA
posted about 2 months ago
The Chan Zuckerberg Initiative (CZI) is seeking a Director of Social and Digital Marketing to lead the development and execution of impactful social media campaigns and digital marketing strategies. This role is crucial in enhancing the organization's digital presence and driving engagement with its mission to address some of society's toughest challenges. The Director will report to the Head of Brand and Communications and will be a key member of the Brand + Communications team, which is dedicated to building trust and inspiring audiences to support CZI's initiatives. In this position, the Director will be responsible for creating shareable digital content and compelling social storytelling that resonates with diverse audiences. The ideal candidate will possess a deep understanding of the digital landscape and have a proven track record in developing comprehensive social media and digital marketing strategies. This includes expertise in multimedia content creation, community management, audience engagement, paid media, and analytics. The Director will also oversee a team of social media and digital marketing professionals, providing mentorship and guidance to foster their growth. The role requires a strategic mindset and excellent writing and editing skills to craft innovative content on complex topics. The Director will collaborate with internal teams and external partners to develop integrated digital campaigns that leverage various channels, including social media, email marketing, and events. Additionally, the Director will analyze performance metrics to optimize campaigns and demonstrate return on investment (ROI). Staying abreast of emerging trends and technologies in social media will be essential to continuously improve results and engagement.