Director - Social Media & Content, Maybelline US

L'Oréal - New York, NY

Full-time - Director

New York, NY

Health and Personal Care Retailers

About the position

The Director of Social Media & Content for Maybelline US is responsible for leading the social media strategy and content creation across various platforms. This role focuses on enhancing brand engagement through innovative storytelling, influencer partnerships, and strategic content management. The director will oversee a team, manage social media channels, and ensure that content aligns with the brand's mission and consumer insights.

Responsibilities

• Lead content and channel strategy for all owned social media channels including Instagram, TikTok, Pinterest, Twitter, Facebook, and emerging platforms.
• Manage, mentor, and advocate for the Assistant Manager, overseeing social moderation, engagement, and advocacy tactics.
• Support always-on paid social programming for TikTok and Pinterest in collaboration with the Director, Influencer and BCL (media agency).
• Manage in-house video and still shoots with production agency partners and oversee post-production and editing of all assets.
• Collaborate with the global team to enhance global assets with a US consumer-centric lens based on qualitative and quantitative insights.
• Identify and source talent for US content shoots and manage influencer social media deliverables in partnership with Creator Deck to drive brand mentions.
• Support college campus ambassador program with fresh insights to drive ROI through earned mentions to grow brand love among Gen Z.
• Manage in-house content shoots for social media and digital (.com) assets.
• Manage social content calendars in partnership with DMI (global) and US Brand Engagement teams.
• Project manage media integrations with network partners to deliver on briefs and support Category Heads and Brand Engagement Lead.
• Produce reactive content for social trends and SEO needs, working in an agile fashion based on insights through tools.
• Manage post-production and editing of assets for social channels.
• Concept and source talent for Stories, Reels, Lives, and other video platforms.
• Oversee YouTube video content production and analytics to drive optimizations.
• Ensure team development and positive morale.
• Foster collaboration within the team and with core partners.
• Recruit and retain employees.
• Effectively manage, train, and oversee 2 direct reports.

Requirements

• Bachelor's Degree
• 8-10 years professional experience
• In-depth knowledge/experience with all major social media platforms
• Experience in social photography, graphic design, and image editing from a social-first perspective
• Experience in managing influencer content feedback and deliverables
• Strong project management skills
• Strong writing skills
• Able to thrive in a fast-paced, dynamic environment and work both independently and as part of a cross-functional team
• High level of organization, attention to detail, and positive attitude.

Nice-to-haves

• Beauty experience is a plus
• Social video production experience a plus

Benefits

• Medical, Dental, Vision, 401K, Pension Plan
• Paid Company Holidays
• Paid Vacation
• Vacation Buy Program
• Volunteer Time
• Summer Fridays
• VIP Access to L'Oréal's Internal Shop for Discounted Products
• Monthly Mobile Allowance
• Unlimited Access to E-learnings
• Lunch & Learn Sessions
• Mentorship Programs
• Access to Mental Health & Wellness Programs