Director - Social Media & Content, Maybelline US

$140,100 - $203,200/Yr

L'Oréal - New York, NY

Full-time - Director

New York, NY

Health and Personal Care Retailers

About the position

The Director of Social Media & Content at Maybelline US is responsible for leading the social media strategy and content development across various platforms. This role focuses on enhancing brand engagement through creative storytelling, influencer partnerships, and data-driven insights. The director will oversee a team, manage content production, and collaborate with global teams to ensure alignment with brand objectives while driving awareness and conversion.

Responsibilities

• Lead content and channel strategy for all owned social media channels including Instagram, TikTok, Pinterest, Twitter, and Facebook.
• Manage, mentor, and advocate for the Assistant Manager, overseeing social moderation, engagement, and advocacy tactics.
• Support always-on paid social programming for TikTok and Pinterest in collaboration with the Director of Influencer and BCL.
• Manage in-house video and still shoots with production agency partners and oversee post-production and editing of all assets.
• Collaborate with the global team to enhance global assets with a US consumer-centric lens based on insights.
• Identify and source talent for US content shoots and manage influencer social media deliverables.
• Support college campus ambassador program to drive ROI through earned mentions among Gen Z.
• Manage in-house content shoots for social media and digital assets.
• Manage social content calendars in partnership with global and US Brand Engagement teams.
• Project manage media integrations with network partners to support Category Heads and Brand Engagement Lead.
• Produce reactive content for social trends and SEO needs based on insights.
• Manage post-production and editing of assets for social channels.
• Concept and source talent for Stories, Reels, Lives, and other video platforms.
• Oversee YouTube video content production and analytics.

Requirements

• Bachelor's Degree
• 8-10 years professional experience
• In-depth knowledge/experience with all major social media platforms
• Experience in social photography, graphic design, and image editing from a social-first perspective
• Experience in managing influencer content feedback and deliverables
• Strong project management skills
• Strong writing skills
• Ability to thrive in a fast-paced, dynamic environment
• High level of organization, attention to detail, and positive attitude

Nice-to-haves

• Beauty experience
• Social video production experience

Benefits

• Medical, Dental, Vision insurance
• 401K and Pension Plan
• Paid Company Holidays
• Paid Vacation and Vacation Buy Program
• Volunteer Time
• Summer Fridays
• VIP Access to L'Oréal's Internal Shop for Discounted Products
• Monthly Mobile Allowance
• Unlimited Access to E-learnings and Lunch & Learn Sessions
• Mentorship Programs
• Access to Mental Health & Wellness Programs