Unclassified - Los Angeles, CA
posted about 1 month ago
The Director of Social Media/Digital Marketing/eCommerce will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility and drive online sales. This role requires a deep understanding of social media platforms, digital marketing trends, and eCommerce best practices. The ideal candidate will lead a team of marketing professionals, collaborating closely with cross-functional teams to ensure alignment with overall business objectives. The Director will also analyze market trends and consumer behavior to identify opportunities for growth and improvement in digital marketing efforts. In this position, the Director will oversee the planning and execution of social media campaigns, ensuring that content is engaging, relevant, and aligned with the brand's voice. They will be responsible for managing the eCommerce platform, optimizing the user experience, and implementing strategies to increase conversion rates. The Director will also track and report on key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions to enhance performance. Additionally, the Director will stay abreast of industry developments and emerging technologies, leveraging insights to innovate and improve marketing strategies. This role requires strong leadership skills, as the Director will mentor and develop team members, fostering a culture of creativity and collaboration within the marketing department.