Director, Social Media

$130,000 - $160,000/Yr

National Audubon Society - Washington, DC

Full-time - Director

Washington, DC

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Director, Social Media will lead efforts to creatively tell Audubon's story and support our strategic plan milestones across our contemporary social media ecosystem of over 3 million followers. The ultimate goal of Audubon's social media and storytelling practices is to deepen our audience's affinity toward protecting birds across the Western Hemisphere in an engaging and inspiring way. The position serves as the in-house expert on organic social media storytelling, including setting cross-platform strategies, performance metrics, and desired outcomes that support Audubon's overall messaging, marketing, and engagement strategies. The director develops and executes multifaceted social media programs, campaigns, and strategies to further, communications, advocacy, and organizational brand-building goals. The director is responsible for managing and developing social media staff and vendors; coordinating with or setting direction for other Audubon staff and chapter leaders who maintain social media properties; leading relationships with partners; providing trainings, best practices, and resources for the Audubon network; and reporting on outcomes and proactively adjusting or proposing strategies and tactics. This position is hybrid out of our New York, NY or Washington, DC office.

Responsibilities

• Oversee development and growth of social channels for National Audubon Society and Audubon Action Fund.
• Recommend strategies and influence organizational decisions about marketing and engagement across social media platforms.
• Ensure that overall social efforts work toward Audubon's audience goals as defined by the strategic plan.
• Manage and execute social storytelling projects from end to end.
• Lead internal and external teams to maximize reach, engagement, and impact of the Audubon brand.
• Establish the strategy, tone, and content approach across each social media channel.
• Work cross-departmentally with colleagues to identify and elevate cultural and environmental themes.
• Develop, execute, and refine standards for community management appropriate to different channels.
• Monitor conversations across social media channels and engage with fans/followers.
• Conceptualize and develop engaging ways to tell stories for target social audiences.
• Source and manage pipeline of content opportunities to elevate local projects.
• Lead collection and analysis of key performance metrics on social media platforms.
• Track and analyze digital and consumer trends and assess new technologies.
• Partner with Audubon staff to ensure equity, diversity, inclusion and belonging principles are incorporated.
• Supervise the social media team to maintain a powerful, credible, and distinctive voice.
• Recommend appropriate staffing and oversee hiring for regular and fellowship job openings.
• Supervise content creation and deployment tailored for specific social media platforms.
• Develop and implement processes and standards for social media platforms and storytelling.
• Provide coaching and training for Audubon's distributed network of communicators.
• Draft and manage social media budget including vendors, software, equipment, and staff travel.
• Generate ad hoc reports featuring key performance metrics for specific campaigns and partners.
• Develop and maintain relationships with key online influencers and decision makers.

Requirements

• Advanced degree or equivalent professional training in marketing, communications, public relations or a related field.
• 10 years of experience in digital marketing and/or social media management.
• Recognized thought leader in social media space.
• 5-7 years of experience managing staff and agency relationships.
• Exceptional working knowledge of all contemporary social media platforms and tools.
• Demonstrated success in connecting social media activity to marketing and engagement goals.
• Strong research and planning background.
• Demonstrated creativity in content creation and storytelling for social media channels.
• Strong writing skills pertaining to digital marketing content.
• Highly motivated self-starter.
• Demonstrated ability to provide leadership within a network.
• Impeccable professional demeanor and commitment to teaching and staff development.
• Able to work nonstandard hours, including evenings and weekends.
• Demonstrated skills as a calm, quick thinker and precise, rapid worker.
• Commitment to continuous learning and improvement of expertise and leadership skills.
• Knowledge of and interest in conservation and bird-related issues preferred.
• Commitment to Audubon's organizational values.
• Demonstrated personal and professional commitment to advancing equity, diversity, inclusion, and belonging.
• Occasional travel to attend internal and external meetings.
• Occasional evening and weekend work to cover events.

Nice-to-haves

• Knowledge of and interest in conservation and bird-related issues.

Benefits

• Salary range based on geo-differentials: $130,000-$145,000/year for D.C. and $145,000-$160,000/year for NYC.