Director, Social Media

$313,500 - $313,500/Yr

Expedia Group - Central LA, CA

Full-time - Senior

Central LA, CA

Administrative and Support Services

About the position

The Director of Social Media at Expedia Group is responsible for driving revenue and growth through innovative organic social media strategies across a diverse portfolio of brands. This role involves overseeing a global team, ensuring alignment with business objectives, and leveraging data-driven insights to optimize social media performance. The position emphasizes collaboration with cross-functional teams and the integration of paid social strategies to enhance organic reach.

Responsibilities

• Develop and implement organic social media strategies that drive revenue and growth across diverse global markets, considering cultural nuances and regional preferences
• Partner with cross-functional teams to ensure that social media efforts align with overall business objectives and drive customer acquisition and retention
• Utilize data and analytics to identify opportunities for growth, optimize social media performance, and measure ROI
• Ensure engaging content drives conversions and encourages customer action
• Leverage paid boosting and advertising to amplify organic reach and drive traffic
• Collaborate with influencers and creators to develop authentic and impactful partnerships that drive sales and brand awareness
• Lead and mentor a large global team of social media professionals, providing guidance and support to ensure they are aligned with revenue goals
• Effectively manage social media budgets, ensuring that resources are allocated efficiently to drive maximum ROI

Requirements

• Minimum 12 years of experience in organic social media marketing, with a proven track record of driving revenue and growth
• Minimum 5 years managing and leading global teams
• Deep understanding of social media platforms and their algorithms
• Experience with paid social advertising and influencer/creator marketing
• Strong analytical skills and ability to measure and report on performance
• Clear understanding of social media CMS and Analytics tools including Sprinklr, Brandwatch, Tubular, etc.
• Excellent communication and interpersonal skills
• Passion for the power of social media and a desire to stay up-to-date on industry trends
• A strategic thinker with the ability to develop and execute complex plans
• Proven ability to manage high-performing social media teams

Nice-to-haves

• Fluency in multiple languages
• Experience in the travel industry
• Experience in large-matrixed organizations

Benefits

• Exciting travel perks
• Generous time-off
• Parental leave
• Global hybrid work setup
• Career development resources