Expedia Group - Central LA, CA
posted 4 months ago
As the Director of Social Media at Expedia Group, you will play a pivotal role in shaping the social media strategy for our global brands. Reporting directly to the Sr. Director, Global Head of Social Media, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with Expedia Group's overarching business goals. This position requires a strategic thinker who thrives in a fast-paced environment and possesses the leadership skills necessary to guide a talented team of social media strategists and specialists. Your primary focus will be to ensure that our social media presence is not only engaging and inspiring but also drives measurable business results. In this role, you will partner closely with the Global Head of Social Media to operationalize the social media strategy across various platforms, including Facebook, Instagram, TikTok, YouTube, X, and LinkedIn. You will oversee the day-to-day implementation of the strategy, providing strong strategic recommendations to enhance our social media content and build stronger communities around our brands. Your leadership will foster a collaborative and creative environment within your team, enabling them to produce high-quality content that resonates with our audience. Staying current with the latest social media trends will be crucial, as you will identify opportunities to leverage new platforms and features that cater to specific regional and local audiences. You will also be responsible for tracking and analyzing social media performance metrics, managing budgets effectively, and developing strong relationships with cross-functional partners to achieve business objectives. Your passion for travel and the tourism industry will be essential in understanding the social landscapes of various markets and driving the success of our social media initiatives.