Director, Social Media

$313,500 - $313,500/Yr

[Rh] Hotels

Full-time - Senior

Accommodation

About the position

The Director of Social Media at Expedia Group is responsible for driving revenue and growth through innovative organic social media strategies across a diverse portfolio of brands. This role involves overseeing a global team, ensuring alignment with business objectives, and leveraging social media as a powerful engine for growth. The position requires collaboration with cross-functional teams and a focus on data-driven decision-making to optimize performance and measure ROI.

Responsibilities

• Develop and implement organic social media strategies that drive revenue and growth across diverse global markets.
• Partner with cross-functional teams to ensure social media efforts align with overall business objectives and drive customer acquisition and retention.
• Utilize data and analytics to identify opportunities for growth, optimize social media performance, and measure ROI.
• Ensure engaging content drives conversions and encourages customer action.
• Leverage paid boosting and advertising to amplify organic reach and drive traffic.
• Collaborate with influencers and creators to develop authentic and impactful partnerships that drive sales and brand awareness.
• Lead and mentor a large global team of social media professionals, providing guidance and support to ensure alignment with revenue goals.
• Effectively manage social media budgets, ensuring resources are allocated efficiently to drive maximum ROI.

Requirements

• Minimum 12 years of experience in organic social media marketing, with a proven track record of driving revenue and growth.
• Minimum 5 years managing and leading global teams.
• Deep understanding of social media platforms and their algorithms.
• Experience with paid social advertising and influencer/creator marketing.
• Strong analytical skills and ability to measure and report on performance.
• Clear understanding of social media CMS and Analytics tools including Sprinklr, Brandwatch, Tubular, etc.
• Excellent communication and interpersonal skills.
• Passion for the power of social media and a desire to stay up-to-date on industry trends.
• A strategic thinker with the ability to develop and execute complex plans.
• Proven ability to manage high-performing social media teams.

Nice-to-haves

• Fluency in multiple languages.
• Experience in the travel industry.
• Experience in large-matrixed organizations.

Benefits

• Exciting travel perks
• Generous time-off
• Parental leave
• Global hybrid work setup
• Career development resources