Chegg - Honolulu, HI
posted 3 months ago
As the Director of Social Media at Chegg, Inc., your primary goal will be to enhance the lives of students through innovative social media strategies. This role is pivotal in supporting the Brand Marketing team to achieve engagement goals, community growth, and foster deeper relationships with students. You will operate under the supervision of the Head of Brand, focusing on Chegg's key social platforms, including TikTok, Instagram, and YouTube. This position offers the unique opportunity to build a social media vision from the ground up, ensuring that Chegg's brand is not only visible but also resonates with its target audience. In this role, you will be responsible for developing a comprehensive vision and strategy for Chegg's social media presence, aligning it with the overall brand and business objectives. You will implement a social-first approach, creating engaging and timely content that encourages sharing among peers. Your responsibilities will include leading the messaging and content strategy to support various company initiatives, such as campaigns, new product features, and leadership news. You will manage all social media content calendars, proactively ideating and creating content that reflects Chegg's brand voice. Additionally, you will oversee analytics reporting on a weekly, monthly, and quarterly basis, providing insights to teams and setting realistic project goals. Collaboration will be key, as you will work cross-functionally with teams such as Public Relations, Product, Customer Service, and Operations to ensure cohesive messaging. You will also mentor a Social Media associate, guiding them in best practices across all social media platforms, including YouTube, Instagram, TikTok, and more. Your role will be crucial in keeping Chegg at the forefront of social media trends and ensuring that the brand remains relevant and engaging to students.