Director, Software Marketing

Haemonetics

Full-time - Director

Plastics and Rubber Products Manufacturing

About the position

The Director, Software Marketing is responsible for managing the strategic and tactical marketing efforts for the portfolio of assigned Business Unit software products. This role is crucial in driving innovation and sustained profitable growth within the organization. The Director will oversee the marketing ownership and cross-functional business leadership of the insights and innovation delivery process for both new and existing products. This includes managing the entire product life cycle from inception to market activity, ensuring that demand for the platforms is effectively created and sustained. In this position, the Director will lead the "cradle to grave" software product life cycle process through disciplined stage gate and program management approaches. A key aspect of this role involves partnering effectively with Research & Development to prioritize and develop life cycle plans. The Director will also coordinate effectively with contacts across all functions and geographies, building credible customer relationships that enhance the market position of the assigned Business Unit's software product line. The Director will engage with customers, conduct competitive analysis, and perform market research to gain insights into unmet needs, translating these into clear product requirements. Additionally, the role involves driving business case analysis in collaboration with Finance and cross-functional partners to support both short and long-term plans and budgets aligned with business unit goals and growth objectives. Establishing and maintaining effective communication systems throughout the organization is essential, ensuring that all key employees understand and implement plans to achieve objectives. Furthermore, the Director will lead and partner with cross-functional staff and external agencies to plan and execute a marketing mix of tactics for launching new software products and supporting existing in-market products. It is imperative that all activities and operations are conducted in accordance with the highest ethical standards and comply with applicable company policies, regulations, and laws.

Responsibilities

• Leads the software product life cycle process through disciplined stage gate and program management approaches.
• Partners effectively with Research & Development on prioritization and life cycle development plans.
• Coordinates effectively with contacts across all functions and geographies.
• Builds credible customer relationships to strengthen the software product line's market position.
• Leads customer engagement, competitive analysis, and market research efforts to understand insights and unmet needs.
• Drives business case analysis in partnership with Finance and cross-functional partners to support plans and budgets.
• Establishes and maintains effective communication systems throughout the organization.
• Leads and partners with cross-functional staff and external agencies to execute marketing tactics for new and existing products.
• Ensures compliance with ethical standards and company policies in all activities.

Requirements

• Bachelor's degree in marketing, communications, business or related field.
• 12+ years of experience in B2C or B2B software marketing.
• Knowledge of both upstream and downstream marketing principles and tactics.
• Experience with cloud-based software solutions and SaaS pricing models.
• Skilled at discovering customer insights and translating them into product requirements.
• Ability to conduct market research and competitive analysis.
• Proficient in Microsoft Office suite and collaboration software.
• Effective communication and writing skills.

Nice-to-haves

• Knowledge of delivering software in a regulated industry.
• Experience with site/seat license and SaaS pricing models.
• Creative, results-oriented marketer with a passion for insight-driven innovation.

Benefits

• Professional growth and development opportunities.
• Dynamic and exciting work environment.