Nike - Beaverton, OR
posted 3 months ago
As the Director of NA Fitness at NIKE, Inc., you will play a pivotal role in shaping the strategic vision for the North American fitness market. This position is not just about managing a team; it’s about leading a movement that connects Nike’s diverse roster of Trainers with the brand’s core values and business objectives. You will be responsible for developing and executing comprehensive marketing strategies that resonate with fitness consumers in key markets such as New York City and Los Angeles. Your leadership will ensure that the Trainer partnerships are not only effective but also aligned with Nike’s mission to innovate for athletes. In this role, you will leverage your extensive knowledge of Sports Marketing to create a competitive offering and service model for Trainers. You will manage the strategic plan and resource allocation for the NA Fitness team, ensuring that all initiatives are executed efficiently and effectively. Your ability to foster strong cross-functional relationships will be crucial as you collaborate with various teams within Nike to elevate the Trainer experience and support City Reps. You will also be responsible for facilitating contract management for Trainers, ensuring that all agreements are in compliance and beneficial for both parties. Your work will involve gathering insights and feedback from Trainers and City Reps to keep Nike attuned to the evolving fitness landscape. You will develop programs that showcase the authenticity and scale of the Trainer roster, including initiatives for product feedback and content creation. This role requires a proactive and collaborative approach, as you will be navigating the complexities of the Nike matrix while driving value for both Trainers and the brand.