Director, Sports Social Media

$100,000 - $120,000/Yr

NYP Holdings - New York, NY

Full-time - Senior

New York, NY

Publishing Industries

About the position

The New York Post and Page Six are dedicated to delivering the best in News, Sports, Pop Culture, and Entertainment, characterized by our signature wit, irreverence, and authority. With an impressive average of 100 million unique viewers each month, The Post has transformed over its 223-year history into a multi-platform media powerhouse that encompasses print, digital, video, audio, app, television, and commerce. We are currently seeking a Director of Sports Social Media who will play a pivotal role in shaping our sports social media strategy and execution. This position reports directly to the Senior Director of Social Media and has a dotted line to the Executive Sports Editor. In this role, the Director will be responsible for building and managing a dedicated sports social media department for The Best Sports in Town. This includes developing and implementing processes for social-first storytelling across various platforms to enhance audience engagement and maintain a comprehensive 24/7 team calendar of coverage. The Director will optimize content for New York Post Sports social platforms and ensure daily posting across major social media channels such as Facebook, X, Instagram, and TikTok, all while adhering to our brand guidelines. A key aspect of this role is leading a team that excels in breaking sports news, events, and trending topics, particularly within the New York metropolitan area, both inside and outside of stadiums and arenas. The Director will also be tasked with developing and measuring growth strategies for sports coverage across all social channels, guiding the sports social team to achieve follower growth and engagement targets. Collaboration is essential, as the Director will work closely with the NYP Sports editorial team, attending daily meetings and maintaining constant communication with sports staff. Additionally, the role involves partnering with sales and marketing departments to execute social media marketing campaigns and identify collaboration opportunities with brands and influencers. Staying updated on the latest social media technologies and best practices is crucial for success in this position.

Responsibilities

• Build and manage a sports social media department for The Best Sports in Town.
• Develop and build processes for social-first storytelling across platforms to promote engagement and maintain a 24/7 team calendar of coverage.
• Optimize sports section content for New York Post Sports social platforms and execute daily posting across Facebook, X, Instagram, TikTok and more, ensuring content packing aligns with our brand and guidelines.
• Lead a team that dominates breaking sports news, events and trending topics, particularly in the NY metro area, inside and outside of the stadiums and arenas.
• Develop and measure sports growth strategies across all social channels coverage, guide sports social team to hit follower growth and engagement targets.
• Work alongside the NYP Sports editorial team, sitting with the editors, attending their daily meetings and constantly communicating with the sports staff.
• Work closely with sales and marketing departments to execute social media marketing campaigns and identify opportunities to collaborate with brands and influencers.
• Maintain proficiency and knowledge in latest social media technologies and best practices (i.e. new tools, algorithm changes, platform enhancements).

Requirements

• At least 8 years of experience managing social media in a newsroom or for a sports organization.
• A deep knowledge of and passion for all things sports with an expertise in local NY sports is a must.
• Strong news judgment and excellent writing and copy-editing skills.
• Knowledge of digital media trends and emerging platforms.
• Proficiency in metrics-based decision making with an emphasis on reading and interpreting data.
• Ability to be both a self-starter and team player; strong interpersonal and communication skills are required.
• Ability to multitask, balance priorities and thrive in a fast-paced newsroom environment.

Benefits

• Hybrid work model
• Equal opportunity employer
• Consideration for reasonable accommodations for disabilities
• Competitive salary range of $100,000 - $120,000