Iron Mountain - Phoenix, AZ
posted 3 months ago
Iron Mountain is seeking a Director of Strategic Marketing Analytics to lead the development and execution of data-driven reporting, analysis, and analytical models that enhance decision-making across the marketing function. This role is pivotal in supporting the organization by building and managing dashboards that provide critical insights and predictive models aimed at improving marketing results. The successful candidate will spearhead the strategy and governance of the marketing analytics program, maturing our approach to insights and driving better decisions as we continue to grow. The Director will be responsible for evolving, defining, and implementing frameworks for measuring, reporting, and analyzing marketing results. This includes gaining buy-in for measurement models from key stakeholders, developing dashboards and standardized reports for ongoing insights, and creating and maintaining marketing KPIs and ROI models to assess the effectiveness of campaigns and activities. The role also involves enabling the marketing team on analytics tools, defining metrics, and reporting on a regular cadence. Additionally, the Director will suggest and develop advanced predictive models such as marketing mix, propensity to buy, next best offer, and customer lifetime value, assisting marketing teams in utilizing these models to refine their tactical approaches. Collaboration with marketing operations on data requirements and process modifications is essential, as is using data to narrate marketing's impact on the organization. The position includes managing a team of analytics professionals, including specialists in demand and web analytics.