Director, Strategic Pricing (Digital Marketing)

Thomson Reuters - Eagan, MN

Full-time - Senior

Hybrid - Eagan, MN

10,001+ employees

Web Search Portals, Libraries, Archives, and Other Information Services

About the position

The Director, Strategic Pricing will be responsible for shaping and executing pricing strategies for FindLaw, a digital marketing solutions provider for smaller law firms. This role involves leading a team of analysts to develop pricing structures that optimize revenue while maintaining market competitiveness. The position requires collaboration with cross-functional teams to align pricing strategies with business objectives and market dynamics.

Responsibilities

• Develop and execute pricing strategies for digital marketing products and services, focusing on online legal directory listings.
• Partner with Product to refine online directory pricing multiple times per year using performance, discount, and sales data.
• Design and implement pricing models for different customer segments and value propositions.
• Conduct comprehensive market analysis to identify pricing opportunities and competitive positioning.
• Monitor and analyze pricing performance metrics to optimize pricing strategies.
• Collaborate with sales, marketing, and product teams to understand customer needs and market demand.
• Provide leadership and guidance to pricing analysts and cross-functional teams for effective execution of pricing initiatives.
• Drive continuous improvement in pricing processes, tools, and methodologies.
• Collaborate with finance and accounting teams for accurate pricing modeling and financial reporting.

Requirements

• Bachelor's degree in Business, Economics, Finance, or related field; MBA or advanced degree preferred.
• Minimum of 7 years of experience in pricing strategy, revenue management, or related fields, preferably in the digital advertising industry.
• Deep understanding of digital advertising ecosystems, including programmatic, display, search, and social media advertising.
• Proven track record of developing and implementing successful pricing strategies that drive revenue growth.
• Strong analytical skills with proficiency in data analysis, financial modeling, and pricing optimization techniques.
• Excellent communication and presentation skills to articulate complex concepts and influence stakeholders.
• Strategic thinker with the ability to anticipate market trends and identify growth opportunities.
• Strong leadership skills with experience leading cross-functional teams.

Nice-to-haves

• Experience in the legal or professional services industry.
• Familiarity with advanced pricing software and tools.

Benefits

• Hybrid Work Model with flexible working environment.
• Comprehensive benefit plans including flexible vacation and mental health days off.
• Work from another location for up to 8 weeks a year.
• Headspace app subscription for mental wellbeing.
• Retirement savings and tuition reimbursement programs.
• Employee incentive programs and resources for mental, physical, and financial wellbeing.
• Access to LinkedIn Learning and internal Talent Marketplace for professional development.
• Two paid volunteer days annually and participation in ESG initiatives.