Director, Strategy & Portfolio Marketing

JR0000030483 - Hillsboro, OR

Full-time - Senior

Hillsboro, OR

10,001+ employees

About the position

The Director of Strategy and Portfolio Marketing at Acumed is responsible for leading strategic and upstream marketing initiatives for product portfolios. This role involves collaboration with downstream marketing teams and stakeholders to drive product vision, portfolio strategy, lifecycle management, and new product initiatives. The Director will manage financial forecasting, staffing, and budgeting while ensuring alignment with corporate growth objectives, and will also be responsible for hiring and developing an effective upstream portfolio team.

Responsibilities

• Define performance metrics for timely product delivery
• Establish product vision, strategy, and roadmap, specifying market requirements
• Provide leadership and resources to team members for portfolio growth
• Engage with Key Opinion Leaders and build surgeon networks for VOC input
• Align Acumed's strategic goals with market trends to meet customer needs
• Guide Portfolio Managers in developing strategic plans and identifying obsolescence opportunities
• Oversee global market analysis, advising on trends for new products
• Ensure team compliance with the AdvaMed Code of Conduct regarding HCP interactions
• Participate in industry events to foster customer relationships and identify opportunities
• Capture field feedback on products to inform portfolio needs
• Recruit, develop, and manage Portfolio Managers

Requirements

• BA/BS in product management, marketing, or related field; MBA preferred
• 10+ years in product management/sales, with leadership experience
• 3-5 years in medical device sales/marketing, preferably orthopedics
• Experience in marketing strategy and portfolio management
• Proven record of leading successful projects and initiatives
• Experience managing cross-functional teams
• Strong analytical and strategic thinking skills
• Proficiency in market research and data analysis
• Ability to manage multiple projects and deadlines
• Experience with product lifecycle management
• Excellent coaching, communication, and persuasive skills
• Demonstrated strategic and analytical thinking
• Experience with financial analysis, forecasting, and budgeting
• Strong executive presence and engagement skills
• Excellent communication and presentation skills
• Ability to mentor and guide team members effectively
• Strong organizational, planning, and problem-solving skills
• Role model leader with credibility and rapport-building skills
• Understanding of global healthcare policies and compliance issues
• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint)