Fujifilm - Edison, NJ
posted about 1 month ago
The Director of Technical Marketing - Motion Production is a pivotal role responsible for shaping and executing the technical marketing strategy for motion production products at FUJIFILM North America Corporation. This position requires a deep understanding of the technical features and benefits of motion production cameras and lenses, ensuring that these attributes are effectively communicated to target audiences. The Director will collaborate closely with product development, sales, and marketing teams to align technical marketing efforts with overall business objectives, driving product adoption and market growth. In this role, the Director will lead the technical aspects of product launches, creating essential documentation such as technical briefs, presentations, and demonstrations that highlight the capabilities of motion production products. The Director will also be responsible for developing high-quality technical content, including whitepapers, case studies, webinars, and videos, to educate potential customers and enhance engagement. As the primary technical liaison for key customers and partners, the Director will provide technical support, conduct training sessions, and ensure that all marketing materials maintain technical accuracy and consistency. Additionally, the Director will oversee field marketing initiatives, manage a team that includes the Senior Field Marketing Manager and Field Technicians, and ensure that all marketing activities align with the company's strategic goals. This role requires staying updated on the latest advancements in cinema camera technology and serving as the in-house expert, contributing to brand building through participation in industry events and maintaining relationships with influencers and media. Overall, the Director of Technical Marketing will play a crucial role in enhancing FUJIFILM's reputation as a leader in the motion production market, driving sales and brand awareness through effective technical marketing strategies.