Director, Technical Marketing - Motion Production

$120,000 - $120,000/Yr

Fujifilm - Edison, NJ

Full-time - Senior

Edison, NJ

Machinery Manufacturing

About the position

The Director of Technical Marketing - Motion Production is responsible for developing and executing the technical marketing strategy for motion production products. This role involves collaboration with product development, sales, and marketing teams to effectively communicate the technical features and benefits of these products to target audiences. The position plays a key role in driving product adoption and market growth, overseeing field marketing efforts, and managing a team of marketing professionals.

Responsibilities

• Develop and implement comprehensive technical marketing strategies for motion production cameras and lenses.
• Identify key technical features and benefits of motion production cameras and lenses and create compelling technical marketing messages to communicate these to target audiences.
• Lead the technical aspect of product launches, including the creation of technical documentation, positioning documents, presentations, and demonstrations.
• Coordinate with the marketing team to develop and execute marketing campaigns that highlight the technical capabilities of motion production cameras and lenses.
• Develop high-quality technical content, including whitepapers, case studies, webinars, and videos, to educate and engage potential customers.
• Act as the primary technical liaison for key customers and partners, providing technical support and addressing inquiries related to motion production cameras and lenses.
• Conduct technical training sessions and workshops for customers, partners, and internal teams to enhance product understanding and adoption.
• Conduct market research to understand industry trends, customer needs, and competitive landscape.
• Analyze technical marketing performance metrics and provide insights and recommendations for continuous improvement.
• Work closely with product development, sales, and marketing teams to ensure technical marketing efforts are aligned with product development and sales strategies.
• Stay updated on the latest advancements in cinema camera and broadcast optics technology and industry standards.
• Enhance the company's reputation as a leader in cinema camera and broadcast optics technology by participating in industry events, speaking engagements, and contributing to industry publications.
• Oversee the execution of comprehensive field marketing initiatives to drive sales and brand awareness for motion production cameras and lenses.
• Manage and provide leadership to the Senior Field Marketing Manager and the Field Marketing Team.

Requirements

• Bachelor's degree; advanced degree preferred.
• 10+ years industry experience; 8-10 years of motion production related experience.
• Ability to research and analyze various types of data and make sound business judgments focused on achieving results.
• Ability to prioritize work and sales opportunities.

Nice-to-haves

• Highly focused and results-oriented; able to identify goals and priorities and resolve issues in initial stages.
• Demonstrated ability to work independently and in a close team environment, self-starter who can motivate others.
• Understand how to closely manage and cultivate an ongoing pipeline for B-to-C and B-to-B sales channels.
• Possess exceptional communication/interpersonal, analytical and problem-solving, and technical skills.
• Proficient computer skills using Word, Excel, PowerPoint, and Outlook.
• Effective time management skills.
• Extensive hands-on experience in the areas of sales and marketing.

Benefits

• Medical, Dental, Vision
• Life Insurance
• 401k
• Paid Time Off