Director, Trade Marketing, Self-Assist (Sephora/Ulta) - LUXE Fragrance Brands

About the position

The Trade Marketing role accelerates brand growth within assigned accounts by translating brand strategy into impactful, account-specific trade plans that drive distribution, optimize assortments, and maximize sales performance. This position combines strategic planning, performance analysis, and activation excellence to inspire consumer trial, acquisition and loyalty within O+O retail environments.

Responsibilities

• Translate brand strategy into actionable account-specific marketing plans by leveraging market dynamics, category insights, and account-specific needs.
• Provide data-driven insights and strategic recommendations to account leads regarding distribution opportunities, product placement, pricing strategies, and promotional activities to identify growth opportunities and improve sales performance.
• Design impactful trade promotions, activations, retail events, product launch / pillar support plans tailored to the needs of each account to drive sales growth and improve retailer relationships.
• Develop merchandising guidelines to optimize product placement, visibility, and shopper engagement, enhancing the shopper experience and increasing sales conversion rates.
• Monitor and analyze performance metrics to assess the effectiveness of trade marketing activities and identify areas for improvement.
• Strategize and arbitrate trade investments based on brand priorities and ROI analysis in collaboration with account teams.
• Coordinate across cross-functional teams including sales, commercial planning, online business strategy / eCommerce, and account teams to align trade marketing activities with overall sales objectives and brand strategy.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in trade marketing, account management, merchandising or related roles.
• Proven expertise in online and offline consumer journey activation, visual merchandising, and trade activation measurement and execution.
• Proven success in improving sales performance and strengthening retailer relationships.
• Ability to travel occasionally for account visits, meetings, or activations. Primarily office-based role with flexibility for remote work.

Nice-to-haves

• Strong past emphasis on upmarket brands in the beauty, skincare, fashion, or luxury goods industries.
• High degree of proficiency in retail performance analytics, consumer insights and shopper intelligence tools.

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs