Director - Trade Marketing

Post Holdings - New Albany, OH

Full-time - Senior

New Albany, OH

Repair and Maintenance

About the position

The Trade Marketing Director at Bob Evans Farms is a pivotal role responsible for shaping the go-to-market strategy for the assigned product portfolio. This position involves collaboration with various departments to drive sales growth and optimize revenue through strategic brand initiatives. The director will lead cross-functional teams, manage trade and category resources, and develop future sales managers within the organization. This role offers significant visibility and interaction with top executives, making it a key position for influencing product and customer strategies.

Responsibilities

• Develop and manage go to market sales and trade strategy focusing on Consumer, Category, Competition, Company and Customer objectives
• Collaborate cross-functionally with Marketing, Category Management, Finance and Demand Planning to commercialize new products and drive revenue
• Direct team to deliver trade, revenue, and planning objectives for your assigned portfolio
• Refine brand initiatives, merchandising strategies, and distribution priorities for Retail Sales Team
• Develop the 4P's (Product, Price, Promotion, Placement) review process focusing on sales strategy and promotional analysis
• Responsible for development and management of assigned team to become future sales managers in the company
• Build and execute customer specific programs that align with brand objectives to drive retail activities in support of the company's growth and profit objectives
• Direct the field sales execution of new product launches and existing product reviews, support daily sales team imperatives, and overall customer strategy and performance
• Manage, develop, and deliver effective Ad Hoc reporting on strategic sales initiatives
• Tactical and strategic partner in field sales business plan development
• Serve as 'on-call' internal and external go to resource for assigned product portfolio
• Identify opportunities with qualitative and quantitative data, drive concept to commercialization
• Demonstrate consistent thought direction by driving strategic cross-functional projects
• Identify and implement recommendations for improved process productivity
• Develop Customer Annual Operating Plan with cross-functional partners
• Manage the strategy, insights and presentation process for key customer meetings with field sales

Requirements

• Bachelor's Degree required in Business Analytics, Finance, Marketing, or related field
• Master's Degree or advanced technical degree preferred
• 5-7 years' experience in sales, trade marketing, or finance at a CPG food organization
• Experience utilizing excel to understand and optimize data and derive key business insights
• Experience with IRI, Tableau, Demantra & Consumer Data Panel data
• Must be able to calculate and examine sophisticated business concepts in real time
• Ability to question and direct cross functional teams without direct reporting structure