Director, U.S. Oncology Brand Marketing

Merck KGaA Darmstadt Germany - Boston, MA

Full-time - Senior

Boston, MA

Chemical Manufacturing

About the position

The Director, U.S. Oncology Brand Marketing is a pivotal role within the commercial team at EMD Serono, responsible for leading the brand strategy, execution, and measurement to ensure the commercial success of one of the oncology brands. This position requires a deep understanding of the Urothelial Carcinoma market and involves cross-functional collaboration, project management, and championing the brand both internally and externally. The role reports to the Vice President, U.S. Oncology Marketing and includes direct reports, contributing significantly to shaping EMD Serono's footprint in Oncology.

Responsibilities

• Build, retain, develop, and motivate 2 direct reports, including regular performance feedback and annual reviews
• Own brand positioning, branding, campaign, and core messaging
• Lead cross-functional team to successfully develop and execute an annual integrated product plan, including robust budgets, prioritization of appropriate tactics, and a strong KPI measurement plan to blunt competition
• Develop HCP and patient marketing tactical plans for key market-shaping and branded activities driven by a deep understanding of market dynamics to achieve key business objectives
• Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, adjust strategy and tactics accordingly, and develop recommendations for future plans
• Provide thought leadership for market and therapeutic area understanding across all levels of the organization
• Align with Strategic Engagement on the peer-to-peer education strategy; Ensure appropriate channel mix and content strategy
• Partner with digital agency of record to develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement
• Lead the creation/updates and delivery of core media assets and websites using a data/insights driven approach
• Collaborate with the Market Research Team to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholders
• Oversee the planning and execution of brand commercial tactics for all congresses, ensuring alignment with overarching strategy
• Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution
• Effectively manage the Brand Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments
• Effectively contribute to short and long-term brand forecasting
• Work with Portfolio Marketing to ensure effective management of brand resources in the fulfillment portal
• Partner with training and sales leadership to optimize the development and utilization of personal resources and ensure appropriate rollout to field teams; Deliver Field Force training and communications as needed
• Lead team in liaising with training to develop and present brand strategic onboarding deck at all training classes
• Collaborate cross-functionally with internal teams including Global Marketing, Global Strategic Insights, Sales Operations, Sales, Strategic Engagement, Finance, Medical Affairs, and Market Access to advance brand
• Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio
• Oversee and support promotional material through legal, medical, and regulatory review processes, interpreting scientific data to develop compelling promotional messages
• Manage agency partner relationships, maintaining a focus on marketing excellence and flawless execution of key tactics and deliverables
• Develop and align on KTL quarterly key insights questions with OLL team; Engage with thought leaders to gather input on commercial strategy and execution, and market dynamics
• Lead development of leadership updates, dept trainings and POA/NSM slide deck development and general brand direction; Lead development of monthly US reporting
• Conduct quarterly field rides
• Lead MCC market analysis and facilitate decision for re-promotion in the US
• Manage Real World Evidence tactical plan development and execution in partnership with cross-functional partners and AOR
• Oversee and support patient campaign and messaging development.

Requirements

• BS degree with 8+ years of experience or MS degree with 6-8 years of experience or PhD with 5+ years of experience
• 8+ years proven experience in pharmaceutical and/or healthcare industry
• 6+ years of strong U.S. marketing experience in a pharmaceutical market, including in-line brand marketing experience
• U.S. Oncology experience, including an understanding of the landscape, community and academic oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Prior experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction
• Ability to travel up to 30%

Nice-to-haves

• MBA or advanced degree strongly preferred
• Proficient in digital marketing and media tactics directed towards HCPs and patients
• Successful track record in understanding the U.S. regulatory environment and navigating the medical, regulatory, legal review process
• Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
• Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholders
• Proven ability to lead and collaborate with cross-functional teams
• Results-oriented, exhibits leadership skills, and ability to influence without authority
• Strong analytical, problem solving, and strategic thinking skills
• Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
• High ethical standards and personal integrity
• Proficiency with Microsoft Word, PowerPoint and Excel; experience with Veeva Vault and Promo Mats preferred
• Ability to lead, manage, inspire and develop direct reports
• U.S. Launch experience (pre and post launch)
• Proven record of successful leadership in matrix organizations
• Experience presenting to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions and challenges while presenting
• Demonstrated ability to prioritize and manage multiple projects and effectively influence, collaborate, and communicate with internal and external partners

Benefits

• Diversity and inclusion initiatives
• Opportunities for personal development and career advancement
• Flexible working culture