Florida A&M University - Tallahassee, FL
posted about 2 months ago
Full-time - Mid Level
Tallahassee, FL
Educational Services
About the position
The Director, University Relations/Public Affairs - Marketing Director/Content Creator at Florida A&M University is responsible for developing and executing marketing strategies to enhance the visibility and brand of the theatre program. This role involves creating and managing various types of content across print and digital platforms, promoting ticket sales, and engaging with prospective students. The position requires strong leadership and communication skills, as well as a deep understanding of marketing principles and public relations practices.
Responsibilities
- Analyzes, prepares, and implements marketing, promotion and advertising strategies, plans and objectives.
- Designs graphics for publicity and advertising material including websites, social media, playbills, posters, and recruitment assets.
- Proofreads and writes copy for various marketing materials.
- Builds and manages the company's social media profiles and web presence.
- Creates and manages email campaigns, including template designs and content.
- Develops season subscription brochures and promotional videos.
- Distributes promotional materials and plans interviews for press and media.
- Documents productions and theatre events through photography and videography.
- Updates community calendars and archives historical assets.
- Manages relationships with marketing vendors and collaborates with the Box Office on ticket pricing and schedules.
- Supervises student marketing assistants and collaborates with the Office of Communications.
Requirements
- Bachelor's degree in an appropriate area of specialization and eight years of related experience; or master's degree in appropriate area of specialization and six years of experience.
- Ability to communicate effectively, verbally and in writing.
- Knowledge of public relations practices and related laws and regulations.
- Demonstrated knowledge of leadership and management principles.
- Ability to develop and implement policies, procedures, goals, and objectives.
Nice-to-haves
- Masters Degree Required; MFA in Theatre Management or MBA with an emphasis in Marketing.
- Two to three years of professional experience in marketing and brand management, preferably in performance arts.
- Experience in technology support, photography, and videography.
- Proficient in Adobe Creative Suite or equivalent software.
- Experience with Qualtrics.
Benefits
- Competitive salary range up to $63,000.00.
- Opportunities for professional development and training.
