Director US Oncology Marketing HCP Pan Tumor - Digital Customer Experience Strategy

Merck & Co. - Philadelphia, PA

Full-time - Senior

Onsite - Philadelphia, PA

Chemical Manufacturing

About the position

The Director, HCP Pan Tumor Strategy (Digital Customer Experience) - US Oncology is responsible for leading the marketing strategy for healthcare professional (HCP) customers across a portfolio of oncology products. This role focuses on creating and executing digital customer experiences, managing marketing strategies, and ensuring alignment across various oncology assets. The ideal candidate will have a strong background in digital marketing, customer experience ideation, and a proven track record in the pharmaceutical industry, particularly in oncology.

Responsibilities

• Develop and evolve the customer experience across key digital assets, including websites and digital field sales resources.
• Create a strategic approach for a complex oncology portfolio of brands to optimize customer experience.
• Lead strategy development and execution across a multi-functional team, influencing key stakeholders.
• Manage agile working teams across multiple oncology products.
• Monitor digital analytics to support an omnichannel customer experience across the oncology portfolio.
• Understand the HCP marketing landscape in oncology and create impactful campaigns to drive behavior change.
• Collaborate with stakeholders across US and global business to ensure alignment and synergies across products.
• Predict market trends in the oncology competitive landscape, particularly in digital customer experience.
• Support cross-indication and cross-brand customer-facing teams in strategy development at each product lifecycle stage.
• Utilize strong digital acumen to deliver a portfolio marketing approach across various customer segments.

Requirements

• Bachelor's degree (BA/BS) required; Master's degree (MBA) preferred.
• Minimum of 6 years of HCP Marketing experience, preferably in oncology.
• At least 3 years of experience developing digital marketing assets, including websites and interactive field sales resources.
• Minimum of 8 years of experience in the pharmaceutical industry.
• Strong relationship building, problem solving, teamwork, analytical, and communication skills.
• Ability to work in a fast-paced, changing environment across a highly matrixed organization.
• Experience in leading brand strategy and implementation across multiple indications/brands.

Nice-to-haves

• 2+ years of direct people management experience, managing 3 direct reports.
• 2+ years of sales experience.
• 4+ years of Oncology Marketing experience, ideally focused on digital marketing, portfolio marketing, and brand management.
• Product/Indication launch experience, preferably in oncology.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k
• Paid holidays
• Flexible scheduling
• Professional development opportunities
• Employee discount programs