Director, User Research

$130,000 - $204,500/Yr

Publicis Groupe - New York, NY

Full-time - Senior

Hybrid - New York, NY

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Director, User Research at Publicis Media Technology and Innovation is responsible for leading user research initiatives that inform product design and development in the advertising technology space. This role involves managing research studies, collaborating with cross-functional teams, and advocating for user-centered design practices to enhance the user experience on a global scale.

Responsibilities

• Independently manage and lead generative and evaluative research studies from start to finish.
• Partner with cross-functional product teams to identify research opportunities and inform the product roadmap.
• Develop and implement user-centered research tactics throughout the design and development cycle.
• Perform quick data analysis to create actionable findings.
• Maintain a repository of insights to guide quarterly planning and prioritization in product development.
• Evangelize User Experience best practices, strategies, techniques, and methodologies.

Requirements

• Masters, Bachelors, or Professional degree backed by 6+ years of experience in design, research, or related fields.
• Experience in media planning, ad tech space, or within a consumer tech or enterprise software company.
• Proficient in applying qualitative methods such as in-depth interviews and observational research.
• Proficient with quantitative methods including survey design and statistical analysis.
• Strong cross-functional collaboration experience to align product and design strategies.
• Strong portfolio demonstrating past work experience and deliverables.

Nice-to-haves

• Experience with modern research tools such as Usertesting.com, Lookback, Dovetail, and Maze.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off