Unclassified - New York, NY
posted 3 months ago
Publicis Media Technology and Innovation is a centralized global practice within Publicis Media, the media-centric solutions hub of Publicis Groupe. We drive transformation across Publicis Media's global agency brands via the provision of a scalable and consistent approach to data and technology. We define and deliver a global data/tech platform; best-in-class data management and analytics applications serving the media planning lifecycle. Our growing Product Design team is seeking a full-time Director, User Research with a passion and hands-on ability to turn complex industry challenges into useful, desirable, and user-centered Advertising Technology experiences on a global scale. This role is hybrid, requiring three days in-office each week, and you will report to the Senior Vice President, Product Design Lead. As a Director of User Research, you will independently manage and lead generative and evaluative research studies from start to finish. This includes identifying the appropriate research questions, defining the participants, selecting the optimal methodology, designing the study, and executing it with a high level of rigor. You will partner with cross-functional product teams to identify research opportunities, define requirements, inform the product roadmap, and guide design evolution, while continually representing the voice of the customer. Your role will also involve developing and implementing user-centered research tactics throughout the design and development cycle using the best research methods based on goals, timeline, and resources. You will perform quick data analysis to create actionable findings and maintain a repository of insights to guide quarterly planning and prioritization in product development. Additionally, you will be a strong and vocal user advocate by evangelizing User Experience best practices, strategies, techniques, and methodologies.