Director - UX/UI, Purchase Experiences

New York Life - New York, NY

Full-time - Senior

New York, NY

Insurance Carriers and Related Activities

About the position

The Director of UX/UI for Purchase Experiences at New York Life Insurance Co. is a leadership role focused on enhancing the digital experience for customers and agents during the purchasing journey. This position involves overseeing the UX/UI design process, ensuring that user experiences are seamless, accessible, and aligned with business goals. The director will lead a team in creating innovative design strategies, conducting user research, and implementing best practices in design to foster trust and clarity in the company's digital offerings.

Responsibilities

• Lead UX strategy processes employing human-centered design methodologies.
• Partner with design strategy and UX research teams to conduct generative and evaluative research.
• Incorporate operational and behavioral data into design strategies.
• Architect and visualize design and experience strategy across various deliverables.
• Lead periodic reviews and incorporate competitive and industry trends into design processes.
• Partner with Design Systems to refresh style guides and design assets.
• Develop design strategies balancing low/no-code platform benefits with custom development needs.
• Plan and develop UX content in collaboration with content strategy partners.
• Lead information architecture projects relevant to purchasing experiences.
• Create wireframes, user flows, mock-ups, and prototypes across various platforms.
• Harvest low-code/no-code platform component libraries to accelerate UI execution.
• Develop strategies for blending NYL's design system with platform libraries.
• Direct inclusive and responsive experiences compliant with industry standards.
• Engage in design critiques to improve design quality.
• Collaborate with engineering and product partners to deliver complex designs.
• Establish design operations with clear roles and processes.
• Define and manage a design roadmap and backlog.
• Partner with design systems and product owners for quality assurance processes.
• Implement measurement of design quality and usability KPIs.
• Lead product AB/multivariate testing and usability testing.
• Manage external design agencies and partner with leadership for large-scale implementations.

Requirements

• Bachelor's degree in Design, Interaction Design, Fine Arts, or a related discipline (Master's preferred).
• Extensive experience in UX/UI design and strategy, particularly in complex environments.
• Proven leadership skills with experience managing design teams and projects.
• Strong understanding of human-centered design principles and methodologies.
• Experience with low-code/no-code platforms and design systems.
• Ability to conduct user research and apply findings to design strategies.
• Excellent communication and collaboration skills.

Nice-to-haves

• Experience in the life insurance or financial services industry.
• Familiarity with WCAG accessibility standards.
• Knowledge of analytics and usability testing methodologies.
• Experience with agile project management.

Benefits

• Competitive salary
• Career development opportunities
• Hybrid work model (3 days in office)
• Inclusive company culture
• Access to various resources and programs for personal and professional growth