Director, Web & Digital Marketing Platforms

Cell Signaling Technology (Cst) - Danvers, MA

Full-time - Director

Hybrid - Danvers, MA

Professional, Scientific, and Technical Services

About the position

The Director of Web & Digital Marketing Platforms at Cell Signaling Technology (CST) is a key leadership role responsible for developing and executing the company's web vision and strategy. This position oversees a team of digital marketing professionals and platform owners, focusing on enhancing CST's digital presence to drive awareness, engagement, e-commerce, and business growth. The Director will collaborate across various departments to ensure the integration of digital marketing initiatives and manage the optimization of digital platforms.

Responsibilities

• Develop and implement a comprehensive multi-year roadmap for web and digital marketing that aligns with business objectives.
• Drive the integration of web and digital marketing automation initiatives across various platforms.
• Establish a robust data strategy and taxonomy framework for website content.
• Build a governance model for effective data integration and management across digital marketing platforms.
• Lead and mentor a team of Product Owners and digital marketing professionals.
• Collaborate with cross-functional teams to ensure alignment and integration of digital platform efforts.
• Direct the design, development, and maintenance of company websites.
• Leverage a strong understanding of web and martech stack technologies to maximize digital marketing effectiveness.
• Oversee the optimization and maintenance of the marketing automation platform.
• Expand the customer database and implement audience segmentation strategies.
• Direct the development and implementation of automated digital marketing campaigns.
• Lead the creation and execution of SEO strategies to enhance organic search rankings.
• Manage SEM campaigns to ensure optimal return on investment.
• Utilize web analytics tools to track website performance and user engagement.
• Produce regular reports on digital marketing metrics, providing actionable insights to senior management.
• Manage relationships with external vendors and agencies to support web and SEO/SEM initiatives.
• Oversee the digital platforms budget, ensuring efficient allocation of resources.
• Ensure all digital marketing activities comply with industry regulations and internal policies.

Requirements

• Bachelor's degree in Life Science or a related field (Master's degree preferred).
• 8-10 years of digital marketing experience in the Life Science industry, focusing on web and digital marketing platforms.
• Proven ability to build and lead cross-functional teams collaboratively.
• Demonstrated success in developing and executing global web strategies, including building and updating e-commerce websites.
• Strong technical skills in data management, product taxonomy development, SEO, SEM, and digital marketing tools.
• Proficient in using analytics tools (e.g., Google Analytics, Tableau) to inform business decisions.
• Comprehensive understanding of web/martech stack, including email automation, DAM & PIM platforms.
• Strong grasp of UX design principles and human-computer interaction concepts.
• Experience managing e-commerce websites and executing automated digital marketing campaigns.

Nice-to-haves

• Experience with digital asset management platforms like Bynder.
• Familiarity with product information management systems like STEP.
• Knowledge of marketing automation tools like HubSpot.

Benefits

• 401(k) Plan with 6% match
• Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
• Vision Insurance
• Life Insurance
• Short and Long Term Disability
• Flexible Spending accounts
• Tuition Reimbursement
• Generous PTO package
• Parental Leave
• Pet Insurance
• Employee Assistance Program
• Onsite Subsidized Cafeteria
• Free Parking