Director, Web Operations and Digital Marketing - La Jolla

$133,266 - $197,683/Yr

Scripps Health - San Diego, CA

Full-time - Senior

San Diego, CA

1,001-5,000 employees

Hospitals

About the position

The Director of Web Operations and Digital Marketing at Scripps Health is responsible for overseeing the governance and execution of the organization's consumer-facing web properties and digital marketing initiatives. This role ensures compliance with user experience design principles, accessibility requirements, and regulatory mandates while collaborating with various stakeholders to integrate web products with electronic health records. The director will utilize data analytics to inform web product development and optimize digital marketing campaigns, leading cross-functional teams to deliver high-quality digital products that align with business objectives.

Responsibilities

• Oversee governance and execution of consumer-facing web properties and digital marketing initiatives.
• Ensure compliance with user experience design principles, accessibility requirements, and regulatory mandates.
• Collaborate with IT, clinical teams, and other stakeholders to integrate web products with electronic health records (EHR) systems.
• Utilize data analytics and market research to inform web product development and optimize digital marketing campaigns.
• Lead cross-functional teams to deliver high-quality digital products that align with business objectives.
• Manage SEO/SEM, marketing strategy, and display advertising campaigns within budget.
• Identify trends and insights to optimize spend and performance based on analytics.
• Direct the digital marketing budget and allocate resources effectively.

Requirements

• Minimum of 8-10 years of experience in digital marketing and web product management, preferably in the healthcare industry.
• Strong preference for a Master's degree in Business Administration, Healthcare Administration, Marketing, Information Systems, or a related field.

Nice-to-haves

• Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Information Systems, or a related field.

Benefits

• Eligible to participate in the Director Incentive Plan.