Display and Paid Social Marketing Manager - Remote

$88,000 - $173,200/Yr

UnitedHealth Group - Minnetonka, MN

Full-time - Mid Level

Remote - Minnetonka, MN

Insurance Carriers and Related Activities

About the position

The Paid Social Marketing Manager at UnitedHealthcare is responsible for the planning and execution of B2B digital display, programmatic, and video campaigns. This role involves collaborating with internal teams to strategize, optimize, and report on campaign performance, all while working remotely from anywhere in the U.S. The position requires a strong understanding of digital marketing, particularly in the B2B sector, and a passion for achieving results through effective campaign management.

Responsibilities

• Development of display, programmatic and video campaign strategy
• Execute in platform daily campaign optimization, testing, tracking, builds and performance measurement
• Management of programs to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
• Oversee creative development and approval process
• Develop and present reporting and key insights on campaign performance
• Evaluate and improve internal display processes to support strategic planning and implementation.

Requirements

• 5+ years of in platform executing hands-on programmatic/direct partner and paid social experience
• Experience managing B2B accounts with understanding of B2B audience activations
• Experience across Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad serving and brand safety platforms
• Experience with data visualization and reporting tools
• Experience with CRM audience activation platforms
• Advanced understanding of digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
• Advanced tracking and analytics knowledge
• Advanced Excel and PowerPoint skills

Nice-to-haves

• Financial services, insurance and/or technology experience
• Experience with Adobe Analytics
• Experience in DOMO and/or Tableau
• Experience in LiveRamp

Benefits

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution