District Event Marketing Manager

$70,000 - $70,000/Yr

Leaffilter North - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

101-250 employees

Specialty Trade Contractors

About the position

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across the US and Canada, Leaf Home is America's largest Direct to Consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House and other consumer review platforms. Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust, and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest growing private companies by Inc 5000 and recognized as a top employer nationally. The District Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of Event Marketers to build brand awareness and generate sales leads throughout their designated district. In addition, they are responsible for sourcing Direct-to-Consumer events, managing budgets, resource planning, staff schedules and successful event execution. This role requires a proactive approach to developing and driving event-based marketing initiatives to generate sales leads for sales representative follow up. The manager will identify, schedule, and plan the event calendar for their team, ensuring that all local events are adequately staffed and budgeted. The District Event Marketing Manager will attend trade shows, home shows, fairs, festivals, and community events, managing the event marketing team in generating new sales leads. They will also be responsible for managing event marketing material and equipment set up and tear down, collaborating with local Operation and Installation Managers to grow brand presence within the local market. This position requires strong recruiting and training skills, as well as the ability to track and report event metrics to evaluate performance and ROI of events. The manager will be accountable for exceeding sales lead quotas based upon established KPIs and will perform other duties as assigned by their supervisor.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow up.
• Identify, schedule, and plan event calendar for team of Event Marketers in assigned district.
• Responsibility for budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads.
• Manage event marketing material and equipment set up and tear down.
• Collaborate with the local Operation and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs.
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization.
• Track and report event metrics to evaluate performance and ROI of events.
• Responsible for exceeding sales lead quotas based upon established KPIs.
• Performs other duties as assigned by supervisor.

Requirements

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• 2+ years in a managerial position.
• Strong recruiting and training skills.
• Experience with large scale budgeting and planning.
• Excellent written and verbal communication skills.
• Self-starter with ability to manage and develop others.
• Ability to handle multiple priorities at one time.
• Strong planning and organizational skills, including attention to detail.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends and pre-scheduled events.
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without 'dropping the ball.'
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a 'roll up your sleeves' and 'win every day' mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Must hold a valid driver's license and have reliable transportation to and from assigned events.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Nice-to-haves

• Experience in lead generation and/or experiential marketing.
• Previous management position(s) in Direct-to-Consumer marketing.
• Experience in multi-unit management.
• Previous experience in home improvement event marketing.

Benefits

• Industry-best compensation packages
• Fully paid health, dental, vision insurance
• 401k with company match
• Paid Time Off including paid parental leave
• Individualized career development programs
• On-demand lunch program
• Childcare assistance
• Free gym membership
• Employee assistance programs, including legal, financial planning, and counseling
• Employee discount marketplace
• Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee