District Event Marketing Manager

$70,000 - $70,000/Yr

Leaf At Home LTD - Santa Rosa, CA

Full-time - Mid Level

Santa Rosa, CA

1,001-5,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The District Event Marketing Manager is responsible for leading a team of Event Marketers to enhance brand awareness and generate sales leads through various events. This role involves recruiting, training, and managing the team, as well as overseeing event planning, budgeting, and execution to ensure successful marketing initiatives within the designated district.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads.
• Identify, schedule, and plan event calendar for the team of Event Marketers.
• Manage budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events to generate new sales leads.
• Manage event marketing material and equipment set up and tear down.
• Collaborate with local Operations and Installation Managers to grow brand presence.
• Recruit, hire, train, and develop Event Marketers, creating accountability through established goals and KPIs.
• Develop timelines, organizational plans, and internal communications for cohesiveness.
• Track and report event metrics to evaluate performance and ROI of events.
• Exceed sales lead quotas based on established KPIs.

Requirements

• Bachelor's degree preferred or equivalent combination of education, training, and experience.
• 2+ years in a managerial position.
• Strong recruiting and training skills.
• Experience with large-scale budgeting and planning.
• Excellent written and verbal communication skills.
• Self-starter with the ability to manage and develop others.
• Ability to handle multiple priorities at one time.
• Strong planning and organizational skills.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends and pre-scheduled events.
• Proficiency using Microsoft Office Suite.

Nice-to-haves

• Experience in lead generation and/or experiential marketing.
• Previous management position(s) in Direct-to-Consumer marketing.
• Experience in multi-unit management.
• Previous experience in home improvement event marketing.

Benefits

• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Gym membership
• Health insurance
• Paid parental leave