District Event Marketing Manager

$72,000 - $72,000/Yr

Leaf At Home LTD - Waukesha, WI

Full-time - Mid Level

Waukesha, WI

101-250 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across the US and Canada, Leaf Home is America's largest direct-to-consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms. Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust, and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest growing private companies by Inc 5000 and recognized as a top employer nationally. The District Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of Event Marketers to build brand awareness and generate sales leads throughout their designated district. In addition, they are responsible for sourcing direct-to-consumer events, managing budgets, resource planning, staff schedules, and successful event execution. This role requires a proactive approach to developing and driving event-based marketing initiatives to generate sales leads for sales representative follow-up. The manager will identify, schedule, and plan the event calendar for the team of Event Marketers in the assigned district, ensuring that all local events are adequately staffed and budgeted. The District Event Marketing Manager will attend trade shows, home shows, fairs, festivals, and community events, managing the event marketing team in generating new sales leads. They will also be responsible for managing event marketing material and equipment set up and tear down, collaborating with local Operations and Installation Managers to grow brand presence within the local market. This position requires strong recruiting and training skills, as well as the ability to track and report event metrics to evaluate performance and ROI of events. The manager will be accountable for exceeding sales lead quotas based on established KPIs and will perform other duties as assigned by the supervisor.

Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan event calendar for team of Event Marketers in the assigned district.
• Manage budgeting and staffing for identified local events.
• Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads.
• Manage event marketing material and equipment set up and tear down.
• Collaborate with the local Operations and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs.
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization.
• Track and report event metrics to evaluate performance and ROI of events.
• Responsible for exceeding sales lead quotas based on established KPIs.

Requirements

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• 2+ years in a managerial position.
• Strong recruiting and training skills.
• Experience with large-scale budgeting and planning.
• Excellent written and verbal communication skills.
• Self-starter with the ability to manage and develop others.
• Ability to handle multiple priorities at one time.
• Strong planning and organizational skills.
• Knowledge of current best practices and new strategies for event marketing.
• Ability to work evenings and/or weekends and pre-scheduled events.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must hold a valid driver's license and have reliable transportation to and from assigned events.

Nice-to-haves

• Experience in lead generation and/or experiential marketing.
• Previous management position(s) in Direct-to-Consumer marketing.
• Experience in multi-unit management.
• Previous experience in home improvement event marketing.

Benefits

• Paid parental leave
• Dental insurance
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Employee discount
• Gym membership