Division Director of Sales

PulteGroup - Sarasota, FL

Full-time - Manager

Sarasota, FL

Construction of Buildings

About the position

The Division Director of Sales at PulteGroup is a pivotal role responsible for the planning and execution of marketing communications and community-level strategies within the division. This position is integral to the success of the organization, which has been a leader in providing homeownership opportunities for over 60 years. As a FORTUNE 500 company, PulteGroup emphasizes a consumer-centric approach, ensuring that the needs and preferences of homebuyers are at the forefront of all initiatives. The Division Director will serve as a key liaison with the Area and Zone marketing functions, driving new community launches and supporting sales strategies through effective process management. In this role, the Division Director will manage all advertising activities for the division, overseeing the implementation of advertising programs and promotions. A significant aspect of the position involves managing the marketing budget with a strong emphasis on return on investment (ROI). The director will coordinate teams assigned to new communities, ensuring successful community launches and implementing process improvement procedures for sales and new community initiatives. Additionally, the director will analyze and create implementation strategies based on various reports, including Price Realization reports, option selection data, and spec inventory home reports. The Division Director will also act as a liaison to Zone and Area Strategic marketing functions, monitoring and evaluating the consistency of the overall strategic plan. This role requires a keen understanding of the ongoing strategic marketing needs of the division, providing insights and data to assist sales management in reviewing and implementing competitive community dynamics. The position is designed for a leader who can mentor and coach direct reports, ensuring appropriate staffing and talent development within the department. The director will evaluate employee performance, plan for compensation actions, and create opportunities for growth and development within the team.

Responsibilities

• Manage all advertising activities for the Division.
• Oversee implementation of advertising programs and promotions.
• Manage marketing budget spend with an emphasis on ROI.
• Oversee and coordinate teams assigned to new communities for community launches.
• Implement process improvement procedures for sales and new community launches.
• Manage, analyze, and create implementation strategies with regard to all Price Realization reports including option selection data, spec inventory home report, and lot premium evaluation report.
• Act as liaison to Zone and Area Strategic marketing functions.
• Monitor and evaluate for consistency of the OSP. Communicate pre-feasy, and feasy needs to Zone and Area partners.
• Analyze and evaluate ongoing strategic marketing needs of the Division. Communicate as the voice of the Division for research on plans, options, etc.
• Provide Division with decision points and data provided by Zone/Area. Assist sales management in review and implementation of competitive community dynamics.

Requirements

• Proven experience in marketing and sales management, preferably in the residential building industry.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent communication and interpersonal skills to effectively liaise with various teams and stakeholders.
• Experience managing budgets and ensuring ROI on marketing expenditures.
• Ability to lead and mentor a team, providing coaching and developmental opportunities.

Nice-to-haves

• Experience in the homebuilding or real estate industry.
• Familiarity with digital marketing strategies and tools.
• Knowledge of community development and real estate market trends.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health insurance plans.
• 401(k) retirement savings plan with company matching contributions.
• Paid time off and holidays.
• Opportunities for professional development and training.