Division - Marketing - Director

Bonnell Aluminum - Newnan, GA

Full-time - Mid Level

Newnan, GA

Fabricated Metal Product Manufacturing

About the position

The Division Marketing Director (DMD) at Bonnell Aluminum is responsible for overseeing the marketing department's efforts to drive sales and enhance brand awareness. This role involves planning, managing, and executing marketing strategies that align with the company's mission and customer values. The DMD will lead the marketing team in developing promotional content and campaigns, while also analyzing their effectiveness and return on investment.

Responsibilities

• Responsible for making high-level decisions regarding advertising campaigns.
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
• Analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective.
• Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients.
• Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.
• Create and maintain a successful brand and image that attracts customers to the product and service.
• Develop marketing strategies for new products or services that comply with current company standards.
• Develop employee training and onboarding plans and/or materials.
• Oversee negotiations and relationships with outside marketing agencies.
• Responsible for marketing departmental budgets.

Requirements

• A bachelor's degree in business or related field.
• A Master's degree in business administration is preferred.
• A minimum of 5 years of experience in business analysis or a related field.
• Demonstrable experience leading and managing direct reports.
• Excellent communication skills, both written and verbal.
• Innovation and creativity to create brand new strategies that attract customers and succeed over the competition.
• Ability to lead groups and be decisive.
• Collaborative skills to accept and incorporate ideas into strategies.
• Time management and organization to meet strict deadlines.
• Ability to recognize trends and stay ahead of them.
• Proficient with analysis and design software.
• Knowledge of internet marketing campaigns, including SEO.
• A history of leading successful marketing teams.
• Coaching and subordinate involvement.
• Managing processes.
• Self-motivated yet customer-focused.
• Proficient in marketing research and statistical analysis.
• Experience in producing and managing departmental budgets.
• Familiar with financial planning and strategy.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance