Concord Hospitality Enterprises - Raleigh, NC
posted 3 months ago
The Divisional Digital Marketing Manager at Concord Hospitality Enterprises is a pivotal role responsible for managing the company's e-commerce business presence and driving topline e-commerce revenue. This position requires a strategic mindset and a hands-on approach to ensure high-quality support across various digital marketing initiatives. The manager will oversee the implementation of digital marketing plans for complex full-service assets, including restaurants and outlets, collaborating closely with key stakeholders to stabilize and enhance performance. Effective communication regarding results and strategies is essential, as the manager will be the primary point of contact for property personnel and business stakeholders, addressing digital marketing requests in a timely manner. In addition to managing a set of properties and outlets, the Digital Marketing Manager will be tasked with researching industry and competitive trends, gathering data to identify opportunities and insights that can inform marketing strategies. The role requires proficiency in utilizing brand marketing systems while staying updated on industry trends through active participation in brand resources such as newsletters and webinars. The manager will also conduct digital market audits and assessments across key digital channels, ensuring that all digital content and collateral align with brand standards and policies. The position involves creating and evaluating hotel packages, deals, and specials, as well as optimizing search engine and content strategies across various digital platforms. This multifaceted role demands a comprehensive understanding of digital marketing concepts and strategies, particularly within the hospitality sector, to effectively drive e-commerce performance and enhance the overall customer experience.