DoD SkillBridge: Assistant Director of Sales and Marketing

Unchained - Fort Lauderdale, FL

Full-time - Entry Level

Fort Lauderdale, FL

Personal and Laundry Services

About the position

The Assistant Director of Sales and Marketing at Juniper Communities is responsible for overseeing sales and marketing efforts within the community, ensuring compliance with company policies and regulatory standards. This role involves managing the Sales and Marketing Department, developing marketing strategies, and maintaining effective communication with the leadership team to achieve sales goals and maintain occupancy levels.

Responsibilities

• Ensure compliance with Juniper Communities' philosophy and policies.
• Supervise Sales and Marketing Department team members, including training and evaluating staff.
• Develop and manage the marketing budget within established guidelines.
• Communicate effectively with the Leadership team regarding marketing and sales issues.
• Develop and implement sales and marketing plans, updating progress monthly.
• Organize networking and community outreach programs.
• Track and cultivate all prospects using PCC-CRM.
• Maintain budgeted occupancy levels or higher.
• Meet or exceed sales and marketing metrics as outlined in the Sales Manual.
• Set and track goals for calls, mailings, leads, appointments, and presentations.
• Maintain proficiency in the lead management system, PCC-CRM.
• Develop positive relationships with prospective residents.
• Ensure model suites are maintained to Juniper standards.
• Assist in planning and implementing orientation and training programs.
• Provide training to staff on customer service and tours.
• Report weekly to the Executive Director on Sales and Marketing operations.
• Coordinate the new resident move-in process with team members.
• Conduct effective sales meetings and submit budget recommendations.
• Ensure adequate supplies and equipment for the Sales and Marketing Department.
• Participate in weekly census calls and focus calls.

Requirements

• High School Diploma, Associate, or Bachelor's Degree in Marketing is desired.
• Previous sales and/or marketing experience in healthcare or service-related settings.
• Computer literate with knowledge of lead management systems.
• Understanding of the physiology and psychology of older adults and caregiver needs.

Nice-to-haves

• Experience in senior living or healthcare marketing.
• Strong interpersonal and communication skills.
• Ability to work in a fast-paced environment.

Benefits

• Mentorship and guidance via weekly SkillBridge Intern Zoom Meetings.
• Certified Manager Certification Training.
• PM Fundamentals course, Resume writing, LinkedIn optimization, and interview skills course.