DTC Marketing Campaigns, Digital Project Manager - Hybrid

Qualcare - Nashville, TN

Full-time - Senior

Hybrid - Nashville, TN

Ambulatory Health Care Services

About the position

The DTC Marketing Campaigns, Digital Project Manager (Lead Analyst) role at Qualcare, Inc. is a senior contributor position focused on managing and orchestrating marketing campaigns for Cigna's Individual and Family Plans (IFP) business. This hybrid role involves collaboration with various internal partners to create impactful marketing communications, with responsibilities including digital asset management, direct response campaigns, and broker engagement.

Responsibilities

• Manage and orchestrate marketing campaigns for Cigna's IFP business.
• Act as a Subject Matter Expert for marketers regarding workflow tools and compliance.
• Manage high-profile campaign work from end-to-end.
• Contribute to Broker marketing efforts for both Medical and Dental.
• Draft professional marketing content to support Broker partners.
• Manage the IFP Open Enrollment campaign work, including collaboration with internal and external creative agencies.
• Conduct post-implementation reviews of Open Enrollment projects to document best practices.
• Support marketing submissions for compliance and state insurance filings.
• Assist in developing creative briefs for vendors/agencies.
• Manage vendor relationships for IFP marketing efforts.
• Oversee URL production for all Dental and Medical marketing documents.
• Assist with online tool development and deployment.
• Manage the IFP marketing budget and approve invoices.
• Support creative needs for IFP Medical and Dental businesses and Broker communication.
• Draft email and minor creative content for Broker support as needed.
• Assist with campaign tracking implementation.

Requirements

• 3+ years of relevant work experience at an Enterprise or Agency.
• Bachelor's degree strongly preferred; MBA or Master's Degree desirable.
• Familiarity with Adobe and Salesforce marketing suites.
• Experience with workflow management applications such as Wrike, Workfront, Asana, or Monday.
• Background in drafting business communication and sales support content.
• Analytical mindset with the ability to simplify complex information.
• Multi-channel marketing experience in a direct-to-consumer environment.
• Experience managing internal and external creative agencies.
• Proven ability to develop and execute marketing plans.
• Strong project management skills with the ability to define tasks and establish schedules.
• Experience in forecasting and budget management.
• Ability to work effectively in a dynamic, team-based environment.
• Proven ability to lead in a heavily matrixed environment.

Nice-to-haves

• Health insurance industry experience.