DTC Marketing Digital Project Manager - Hybrid

$76,300 - $127,100/Yr

Cigna - Bloomfield, CT

Full-time - Mid Level

Hybrid - Bloomfield, CT

5,001-10,000 employees

Insurance Carriers and Related Activities

About the position

The DTC Marketing Digital Project Manager at The Cigna Group is responsible for managing and orchestrating marketing campaigns for the Individual and Family Plans (IFP) business, focusing on digital asset management, direct response campaigns, and customer retention. This role involves collaboration with various internal partners to create impactful marketing communications and support broker engagement efforts. The position requires strong project management skills and the ability to draft professional marketing content.

Responsibilities

• Manage high-profile campaign work from end-to-end.
• Be a Subject Matter Expert for Marketers related to workflow tools, Compliance, IFP budgeting, online properties and other required systems.
• Partner with the IFP business to help identify gaps and opportunities within Marketing.
• Draft professional marketing content to support our Broker partners.
• Manage the IFP Open Enrollment campaign work, including collaboration with internal and external creative agencies.
• Conduct post-implementation reviews of Open Enrollment projects to document best practices and identify gaps or concerns.
• Support marketing submissions of Marketing Compliance and State Insurance filing processes.
• Assist with the development of creative briefs and input briefs for use with vendors/agencies.
• Interact and manage vendor relationships for IFP.
• Manage URL Production for all Dental and Medical Marketing documents.
• Assist with online tool development, testing, and deployment.
• Manage IFP marketing budget across all campaigns and review and approve invoices.
• Support creative needs for IFP Medical and Dental businesses, Broker communication, and Cigna Healthcare Small Group business needs.
• Draft email and minor creative content for Broker support on an as-needed basis.
• Assist with campaign tracking implementation.

Requirements

• 3+ years of relevant work experience at an Enterprise or Agency.
• Bachelor's degree strongly preferred; MBA or Masters Degree desirable.
• Familiar with products from the Adobe and Salesforce marketing suites.
• Experience with workflow management applications such as Wrike, Workfront, Asana or Monday.
• Background drafting business communication and/or sales support content and messages.
• Analytical mindset that can understand complexity, yet strives for simplicity.
• Multi-channel marketing experience on a direct-to-consumer, analytically-driven marketing team.
• Experience managing both internal and external creative agencies.
• Experience in developing and executing against marketing plans.
• Strong project management skills; able to define tasks, establish schedules and influence partners to deliver on strategic objectives—and on time and on budget.
• Forecasting and budget management experience.
• Ability to work effectively in dynamic, rapidly changing, team-based environment.
• Must balance high-priority, long-term projects with short-term, immediate deadlines.
• Proven ability to lead in a heavily matrixed environment.
• Ability to foster collaboration and value others perspectives.

Nice-to-haves

• Health insurance industry experience a plus, but not required.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid holidays
• Paid time off
• Smoking cessation program
• Tuition reimbursement
• Minimum of 18 days of paid time off per year