DTC Marketing Director, Depemokimab

GlaxoSmithKline - Durham, NC

Full-time - Senior

Durham, NC

Chemical Manufacturing

About the position

As the DTC Director for Depemokimab in the specialty business unit at GSK, you will be responsible for the strategy and execution of patient marketing as part of the Depemokimab marketing team. This role involves working closely with both internal and external partners to gain insights into the patient community, which will inform the creation of a comprehensive patient brand strategy. You will be tasked with translating this strategy into a tactical plan and overseeing its execution. Your responsibilities will include identifying and leading the development of both digital and non-digital patient assets, such as web, social media, mobile applications, and print materials, while also exploring innovative tactics to enhance the overall patient experience through an omnichannel marketing approach. In addition to focusing on patient marketing, you will also lead initiatives targeting other non-HCP customers, such as caregivers. This position is part of a high-performing team that is dedicated to being ambitious for patients, and it may provide you with the opportunity to lead a team of customer experience marketing managers. Reporting to the US Brand Lead for Depemokimab, you will be expected to understand the patient community affected by asthma and CRSwNP, analyze the competitive landscape, and navigate complex trends in the US marketplace to effectively contribute to the development, approval, and deployment of patient-focused marketing strategies, campaigns, and materials. Your role will require you to build effective relationships with internal stakeholders and lead cross-functional teams towards common goals and excellent execution. You will analyze both external and internal data to identify gaps and opportunities for the patient strategy, create and lead key direct-to-patient marketing activities, and partner with multiple agencies to develop creative promotional programs. Additionally, you will be responsible for developing consumer messaging that enhances the dialogue between patients and physicians, driving consumers to engage with their healthcare providers about Depemokimab. You will also establish KPIs, track performance, and optimize omnichannel marketing programs for maximum impact, all while working in an agile manner to adapt to market changes and specialty portfolio developments.

Responsibilities

• Develop and execute patient marketing strategies for Depemokimab.
• Collaborate with internal and external partners to gain insights on the patient community.
• Create and implement a tactical plan for patient brand strategy.
• Lead the development of digital and non-digital patient assets.
• Manage patient digital media buys and optimize omnichannel campaigns.
• Build relationships with internal stakeholders and lead cross-functional teams.
• Analyze data to identify gaps and opportunities in patient strategy.
• Create direct-to-patient marketing activities and tactics.
• Partner with agencies to develop and execute promotional programs.
• Develop consumer messaging to enhance patient-physician dialogue.
• Establish KPIs and track performance of marketing programs.

Requirements

• Bachelor's degree in a relevant field.
• 4 or more years of experience in pharmaceutical marketing, with consumer marketing experience preferred.
• Digital marketing experience is essential.
• Ability to travel up to 20% domestically.
• Minimum of 2 days per week in office required.

Nice-to-haves

• Proven proactive leadership skills.
• Experience managing direct reports and leading cross-functional teams.
• Demonstrated ability to develop consumer marketing strategies and campaigns.
• More than five years of experience in pharmaceutical marketing in specialty therapeutic areas.
• Knowledge of the US healthcare system and market environment, especially in respiratory or rare diseases.
• Excellent communication, negotiation, and presentation skills.
• Ability to influence a diverse group of internal and external stakeholders.
• A specialized marketing degree or an advanced degree such as an MBA.

Benefits

• Comprehensive benefits program including health insurance, retirement plans, and wellness programs.