DTC Marketing Manager, Depemokimab

GlaxoSmithKline - Durham, NC

Full-time - Mid Level

Durham, NC

Chemical Manufacturing

About the position

The DTC Marketing Manager for Depemokimab at GSK is responsible for leading the development and execution of direct-to-consumer (DTC) promotional tactics for a new product launch. This role requires a strategic thinker who can align marketing initiatives with customer needs and business objectives, while collaborating with cross-functional teams to ensure effective implementation of marketing strategies.

Responsibilities

• Lead development of assigned DTC promotional tactics (e.g. Social, Video, Digital, website) including developing project briefs.
• Work effectively and collaboratively as an equal partner across a matrix marketing organization.
• Strategically align product attributes to identified marketplace needs through market research and data analysis.
• Plan and enable omnichannel experiences tailored to customer segments.
• Effectively lead cross-functional teams of internal and external partners to drive execution.
• Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory).
• Measure and track performance of key tactics.
• Work closely with marketing Directors to ensure tactics align with and support brand strategies and objectives.

Requirements

• BS/BA, preferably in Business/Marketing or Health Sciences related field.
• 4+ years of healthcare marketing or other relevant commercial experience.
• Experience working in a matrix environment and with all levels of an organization.

Nice-to-haves

• MBA
• HCP marketing experience strongly preferred
• 5 - 8 years marketing experience (2 years in healthcare marketing)
• Project management experience with proven ability to handle multiple projects simultaneously.
• Demonstrated interpersonal skills and ability to build effective working relationships.
• Demonstrated leadership, proven decision-making, strategic thinking, problem-solving, and oral/written communication skills.
• Experience with primary and secondary market research.
• Demonstrated analytical skills.
• Budget management experience.
• Experience implementing projects within pharma including copy approval experience.
• Experience managing external agencies.

Benefits

• Comprehensive benefits program including health insurance, dental insurance, and vision insurance.