e-Business Analyst III

$83,300 - $115,000/Yr

Thermo Fisher Scientific - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

Computer and Electronic Product Manufacturing

About the position

The e-Business Analyst III at Thermo Fisher Scientific is responsible for developing, executing, and optimizing Organic and Paid Search strategies for the Genetics Science Division. This role requires a proactive and analytical digital marketer with extensive experience in Search channels and a strong understanding of various digital marketing tactics. The position involves collaboration with team members to align search initiatives with business goals, track performance metrics, and implement innovative strategies to enhance search capabilities.

Responsibilities

• Collaborate with team members to develop, implement, measure and optimize SEO and SEM initiatives that are aligned with business goals.
• Serve as the SME for Search across the division, working with teams to grow and optimize search presence on the SERP.
• Track and report critical search metrics.
• Lead multiple, simultaneous projects, prioritizing based on performance impact and team focus areas.
• Supply strategic roadmap initiatives to modernize our Search capabilities including continuous process improvements and test-and-learn pilots.
• Test, evaluate and implement new strategies and technologies, as well as influence the wider corporate marketing organization to adopt and deploy emerging digital marketing tactics and technologies.
• Leverage AI and automation capabilities to drive efficiencies within the Search program.
• Align with regional digital partners to understand regional needs and bring the global strategy to life.
• Lead insightful sessions on the Search channel (e.g. standard methodologies, strategy, industry updates, etc.).
• Participate in scrum ceremonies and follow agile principles, using project management software.

Requirements

• 3+ years of validated experience in Search channels, B2C or B2B digital marketing, advertising or eCommerce.
• Sophisticated understanding of SEM using Google Ads, Bing Ads or other paid search engines, on-page SEO and search engine ranking factors.
• Knowledge of technical SEO/SEM.
• Experience with SEO tools like Google Search Console or Screaming Frog.
• Hands-on experience with analytics tools (e.g. Google Analytics, Adobe Analytics).
• Experience with data visualization tools (e.g. Power BI, Tableau, Data Studio).
• Experience with multiple strategic clients including ownership and oversight of large budgets.
• Experience with keyword research tools (e.g. Moz, SEMRush) preferred.
• Experience with backlog management tools (e.g. WorkFront, Jira, Wrike) preferred.
• Experience in working with Web Production, Digital Marketing Managers, and Web Content teams to implement on-page optimizations preferred.

Nice-to-haves

• Experience with keyword research tools (e.g. Moz, SEMRush) preferred.
• Experience with backlog management tools (e.g. WorkFront, Jira, Wrike) preferred.
• Experience in working with Web Production, Digital Marketing Managers, and Web Content teams to implement on-page optimizations preferred.

Benefits

• Commuter assistance
• Paid parental leave
• Caregiver leave
• Employee stock purchase plan
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Life insurance