eCommerce / Amazon Digital Marketing Manager

$60,000 - $90,000/Yr

Ruvati USA - Austin, TX

Part-time,Full-time - Mid Level

Austin, TX

Merchant Wholesalers, Nondurable Goods

About the position

Ruvati USA, Inc. is seeking an experienced Brand Marketer and Digital Marketing Manager to spearhead our Amazon marketplace growth strategy. This role is pivotal in driving the overall performance, growth, and profitability of our Amazon channel. As a high-impact, hands-on position, you will have full ownership and accountability for managing all aspects of our Amazon presence, from driving traffic and conversion rates to developing post-purchase follow-up strategies aimed at maximizing customer lifetime value. In this dynamic role, you will leverage our brand's value proposition and messaging to optimize Amazon listings, digital content, and marketing strategies tailored to various audiences. You will be responsible for creating and executing a comprehensive traffic generation strategy that encompasses both paid and organic traffic initiatives, including PPC campaigns, keyword optimization, and listing enhancements. Collaboration is key; you will work closely with our Brand Strategist, Creative Director, graphics team, and digital content team to ensure that all marketing efforts are aligned and effective. Additionally, you will manage the promotions calendar, coordinating with cross-functional teams to ensure timely execution of promotional activities. Your analytical skills will be put to use as you analyze data and results, preparing presentations and reports that inform our marketing strategy and execution for executive leadership. This role requires a proactive mindset, as you will be expected to ideate new marketing content strategies to support and grow our business.

Responsibilities

• Identify, implement, and continuously optimize Amazon listings, digital content, and marketing strategy.
• Develop and execute traffic generation strategies to increase paid and organic traffic.
• Facilitate partnerships with marketing and content teams to align on brand strategy.
• Plan and manage the promotions calendar, coordinating with cross-functional teams.
• Work with the ad agency to ensure efficient ad spending aligned with growth strategy.
• Analyze data and results to prepare presentations and reports for executive leadership.
• Collaborate with the team to ideate new marketing content strategies.

Requirements

• Bachelor's degree in Marketing or related field.
• 2-3 years of relevant marketing and digital content experience.
• 1+ years of experience with Amazon marketplace and/or Amazon ads (preferred).
• Expert communication skills, both written and verbal.
• Proficiency in spreadsheet tools, including pivot tables and performance trend graphs.
• Ability to import and export data between platforms such as Amazon, Google Ads, and analytics tools.
• Highly organized and self-motivated with a sense of urgency.
• Strong independent project management skills.
• Ability to analyze and interpret data to derive actionable insights.
• Expert attention to detail and ability to meet deadlines.

Nice-to-haves

• Experience in eCommerce marketing strategies.
• Familiarity with SEO best practices.
• Knowledge of digital marketing tools and platforms.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Flexible schedule