Ruvati USA - Austin, TX
posted about 2 months ago
Ruvati USA, Inc. is seeking an experienced Brand Marketer and Digital Marketing Manager to spearhead our Amazon marketplace growth strategy. This role is pivotal in driving the overall performance, growth, and profitability of our Amazon channel. As a high-impact, hands-on position, you will have full ownership and accountability for managing all aspects of our Amazon presence, from driving traffic and conversion rates to developing post-purchase follow-up strategies aimed at maximizing customer lifetime value. In this dynamic role, you will leverage our brand's value proposition and messaging to optimize Amazon listings, digital content, and marketing strategies tailored to various audiences. You will be responsible for creating and executing a comprehensive traffic generation strategy that encompasses both paid and organic traffic initiatives, including PPC campaigns, keyword optimization, and listing enhancements. Collaboration is key; you will work closely with our Brand Strategist, Creative Director, graphics team, and digital content team to ensure that all marketing efforts are aligned and effective. Additionally, you will manage the promotions calendar, coordinating with cross-functional teams to ensure timely execution of promotional activities. Your analytical skills will be put to use as you analyze data and results, preparing presentations and reports that inform our marketing strategy and execution for executive leadership. This role requires a proactive mindset, as you will be expected to ideate new marketing content strategies to support and grow our business.