E-Commerce and Digital Marketing Manager

Gorilla Agency - Los Angeles, CA

Full-time

Hybrid - Los Angeles, CA

Administrative and Support Services

About the position

The E-Commerce and Digital Marketing Manager at Venice Of America (VOA) will play a pivotal role in driving brand awareness and loyalty for both VOA and Gorilla Energy. This hybrid position focuses on strategizing and executing digital marketing initiatives across various platforms to enhance customer engagement and conversion rates. The manager will be responsible for overseeing e-commerce strategies, optimizing paid media efforts, and ensuring a consistent brand identity across all digital channels.

Responsibilities

• Strategize, develop, and execute all digital marketing initiatives including SEO/SEM campaigns, e-commerce/D2C, email, social media, display advertising, and paid media campaigns.
• Support paid media efforts to identify data-driven strategic opportunities for the Executive Leadership team, focusing on optimization of paid media spend regionally.
• Develop a comprehensive national e-commerce marketing strategy to increase customer traffic, drive conversion, and grow Average Order Value (AOV).
• Create KPIs and scorecards to track initiative progress and performance, driving a focus on results and execution.
• Prepare analytics, reports, and dashboards on overall performance of digital marketing campaigns, including ROIs/ROAS and KPIs.
• Share insights and learnings cross-functionally with brand product and executive teams.
• Analyze and evaluate end-to-end customer experiences across multiple channels and customer touchpoints.
• Structure conversion points and optimize user funnels.
• Develop and monitor campaign budgets across paid media, website, content, and social buckets.
• Collaborate with agencies and vendor partners.
• Research, analyze, and track consumer behaviors/trends, implementing findings into digital marketing campaigns.
• Work alongside Brand Managers and Creative Directors to ensure a consistent brand visual identity across all digital platforms.
• Negotiate advertising contracts and media spends.
• Stay current with emerging trends and opportunities in the digital marketing ecosystem.

Requirements

• Bachelor's degree in marketing or related field required.
• 3-5 years experience working in digital and social media marketing.
• Demonstrated track record of innovative social/digital marketing campaigns.
• Proficiency working on e-commerce platforms (Shopify).
• Proficiency with automation tools (Klaviyo).
• Experience leading and managing SEO/SEM, email, keyword search, and social display programming campaigns (Meta/Instagram).
• Experience optimizing landing pages and user funnels, A/B testing, and multivariate experiments.
• Knowledge of digital analytics tools (Google Analytics).
• An analytical mind with a passion for measuring data.
• Experience in acquisition tools and paid strategy.
• In-depth knowledge of current digital trends.