E-Commerce Catalog/ Product Listing Manager

$58,240 - $68,640/Yr

Flipcost.com - Sacramento, CA

Full-time - Mid Level

Onsite - Sacramento, CA

About the position

The Shopify Catalog/Product Listing Manager at Flipcost.com is responsible for managing and optimizing product catalogs for both B2C and B2B e-commerce platforms. This role requires a detail-oriented individual with strong analytical skills to enhance customer engagement and satisfaction through effective catalog management. The position involves overseeing a catalog of over 45,000 products, ensuring accurate and appealing product listings, and collaborating with marketing teams to align product offerings with promotional strategies.

Responsibilities

• Focus on the unique needs of B2B customers, such as tiered pricing and bulk purchasing options.
• Optimize the front-end experience for B2B customers to ensure seamless navigation and functionality.
• Develop and implement strategies to improve B2B customer engagement and satisfaction.
• Manage B2C cataloging and product listings to ensure an engaging and user-friendly shopping experience.
• Create and manage product collections and categories tailored to B2C customer preferences.
• Ensure product listings are visually appealing and easy to navigate for B2C customers.
• Organize and maintain the Shopify catalog by creating and managing product collections and categories.
• Ensure accurate, up-to-date product data, including descriptions, pricing, images, and specifications.
• Regularly update product listings to reflect current promotions, inventory levels, and market trends.
• Conduct periodic audits to ensure data integrity and consistency across the catalog.
• Add and update new products, ensuring accuracy and consistency with Flipcost.com's standards.
• Write compelling product descriptions highlighting specifications, features, and benefits.
• Maintain high-quality images and ensure product listings are SEO-optimized.
• Monitor and analyze product performance to identify and implement improvements.
• Organize products into relevant categories and collections to maximize visibility and sales potential.
• Continuously refine category structures to align with market trends and customer preferences.
• Collaborate with the marketing team to create seasonal and promotional collections.
• Utilize Shopify's tools and apps for efficient product categorization, pricing, and tagging.
• Update and manage Shopify themes to improve front-end design and functionality.
• Troubleshoot and resolve catalog-related and front-end issues promptly.
• Manage inventory levels to ensure accurate stock information is displayed on the website.
• Work closely with the marketing team to align product listings with promotions and campaigns.
• Collaborate with cross-functional teams to achieve business goals and meet customer needs.
• Participate in regular team meetings to discuss progress, challenges, and opportunities.
• Ensure all product listings meet Flipcost.com's quality standards for accuracy, imagery, and pricing.
• Conduct regular audits to maintain consistency and reliability.
• Implement quality control processes to minimize errors and discrepancies.
• Optimize product titles, descriptions, and metadata for search engines to drive organic traffic.
• Stay updated on SEO best practices and implement changes to improve search rankings.
• Analyze SEO performance and adjust strategies to enhance visibility and traffic.

Requirements

• Proven experience managing product catalogs and front-end design on Shopify.
• Previous experience in e-commerce, B2B sales, or product management preferred.
• Technical proficiency with Shopify back-end.
• Familiarity with SEO principles and practices.
• Strong accuracy in product descriptions, pricing, and categorization.
• Ability to manage multiple tasks efficiently and meet deadlines in a fast-paced environment.
• Strong written communication for product content and effective collaboration with teams.

Nice-to-haves

• Experience optimizing Shopify stores for SEO and user engagement.
• Background in working with B2C/B2B e-commerce platforms.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance