Generac Power Systems - Reno, NV
posted 3 months ago
The eCommerce Content Marketing Manager at Generac will play a pivotal role in shaping and executing a comprehensive content strategy across various eCommerce channels. This position is designed for a creative and strategic thinker who can align content with the brand voice, engage the target audience, and drive measurable results. The individual will oversee all aspects of content creation and management for eCommerce channels, which includes product detail pages, lead generation pages, email campaigns, and retail advertising assets. In this role, the manager will develop an eCommerce content strategy that optimizes Generac's digital presence and maximizes conversion rates across retailers and the product portfolio. This involves translating the content strategy into actionable asset creation, utilizing both internal creative teams and external agency partners. The manager will be responsible for creating content for product detail pages, including images, videos, and SEO-optimized descriptions, as well as for lead generation pages and email campaigns. Additionally, they will support new product launches with tailored eCommerce content strategies to ensure strong performance in eCommerce channels. The position also requires managing asset syndication across eCommerce retail partners, leveraging asset management vendors and tools to enhance efficiency. The manager will maintain a channel marketing content calendar throughout the year and analyze content performance results and KPIs, sharing insights with cross-functional partners and leaders to optimize future content creation. Furthermore, the manager will develop improved eCommerce shopper journeys at key retailers and collaborate closely with product marketing teams, corporate digital marketing teams, third-party vendors, sales, product management, graphics, and other stakeholders to ensure overall project and business success.