Winston Resources - New York, NY
posted 2 months ago
Full-time - Mid Level
New York, NY
Administrative and Support Services
About the position
The Digital Marketing Manager (E-commerce) is responsible for developing, executing, and optimizing digital marketing strategies aimed at driving traffic, increasing conversions, and enhancing the online shopping experience. This role involves leading a team of digital marketing professionals and collaborating with various departments to create effective promotional campaigns and product launches.
Responsibilities
- Develop and implement comprehensive digital marketing strategies for social media advertising and content marketing.
- Manage social media e-commerce site and advertising campaigns to promote products and engage with customers.
- Manage and optimize product listings, ensuring all e-commerce content is compelling, accurate, and aligned with SEO best practices.
- Analyze and report on key performance indicators (KPIs) related to e-commerce, including website traffic, conversion rates, customer acquisition costs, and return on ad spend (ROAS).
- Collaborate with product, design, and sales teams to create promotional campaigns and product launches that resonate with the target audience.
- Oversee the management of e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and ensure seamless integration with marketing tools and analytics.
- Develop and execute email marketing campaigns to drive customer engagement, retention, and repeat purchases.
Requirements
- 4+ years of experience in digital marketing, with a focus on e-commerce management.
- Strong knowledge of e-commerce platforms (e.g., Shopify, Magento) and digital marketing tools.
- Understanding of SEO, PPC, email marketing, and social media marketing as they relate to e-commerce.
Benefits
- 401k
