eCommerce & Digital Marketing Manager

Hhm Hotels - Harrisburg, PA

Part-time,Full-time - Mid Level

Harrisburg, PA

Accommodation

About the position

The eCommerce and Digital Marketing Manager is responsible for managing and executing eCommerce marketing strategies and promotions for a collection of hotels. This role involves overseeing digital marketing tactics, analyzing performance metrics, and providing insights to maximize online revenue and profitability.

Responsibilities

• Manage and drive overall digital marketing strategies including SEO, SEM, and social media presence.
• Involve in ongoing and annual electronic distribution strategy and planning.
• Provide local market insights and recommendations.
• Analyze and report monthly digital performance metrics and hotel performance data to stakeholders.
• Assist in managing hotel listings and content on online travel agency websites.
• Direct local marketing initiatives such as Google My Business and Bing listings.
• Lead project life cycle through requirements gathering, design, development, testing, and launch.
• Support Sales and Revenue Department with promotional and tactical marketing efforts.
• Provide eCommerce and digital marketing communication, education, and training to hotels.
• Research and identify business opportunities for technologies and tools to enable operational efficiencies.

Requirements

• 2-3 years of Internet marketing or eCommerce experience in the hospitality industry or related field.
• Bachelor's Degree in Hospitality or Hospitality marketing is a plus.
• Strong project management skills.
• Strong understanding of traditional and online marketing.
• Content Management and web analytics experience.
• Knowledge of website production and fundamentals.
• Ability to independently manage multiple tasks and projects.
• Two or more years' experience analyzing and reporting web traffic and eCommerce sales metrics.
• Fully up to date on current eCommerce sales tools and techniques.
• Website development experience is a plus.
• Willingness to travel.

Nice-to-haves

• Experience in hospitality marketing is preferred.
• Familiarity with various digital marketing tools and platforms.

Benefits

• Competitive wages for full time and part time opportunities
• Medical, Dental and Vision Health Insurance
• Paid Time Off
• 401k Company Match
• Free Basic Life Insurance
• Travel Discounts
• Commuter Transit and Commuter Parking Benefits
• Employee Assistance and Wellness Program
• Educational/Professional Development
• Referral Bonus Program